Halloween spending hikes reveal our fascination with the macabre

In the gloom of the economy, with scary unemployment figures, you might expect consumers to be hiding from Halloween in their darkened homes with the porch lights off. But a recent National Retail Federation survey shows ...

Can a video game cure cancer?

Anqi Zou (’12) never thought she would thank video gamers for showing her the way to exciting discoveries in molecular biology.

Mobile marketing for the future

Bar code scanner apps turn smart phone cameras into a way for shoppers to receive instant, on-the-go, online price comparisons for any item with a Universal Product Code. Does this mean consumers are moving toward online ...

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