The USC Marshall School of Business is a private research and academic institution at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. In 1997 the school was renamed following a US$35 million donation from alumnus Gordon S. Marshall. The Marshall School began as the College of Commerce and Business Administration in 1920. The Graduate School of Business Administration was established in 1960. It is the oldest AACSB accredited school of business in Southern California. The Entrepreneurship Program, the first of its kind in the United States, was established in 1972 and is internationally recognized. It has now been renamed The Lloyd Greif Center for Entrepreneurial Studies. The Pacific RIM Education (PRIME) program was implemented in 1997 as the first ever MBA course of its kind to require all first year full-time MBA students to participate in an international experience.
Why we love it or hate it: The 3 E's
Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
May 09, 2013
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Marketing technique: Activating gender stereotypes just to knock 'em down
In certain circles, such as publishing, it has been well-documented that female authors have taken male pen names to attract a larger audience and/or get their book published. But should marketers actually highlight gender ...
Feb 12, 2013
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Forget Moore's Law: Researchers define new ways to evaluate new technologies
The bread and butter of investing for Silicon Valley tech companies is stale. Instead, a new method of predicting the evolution of technology could save tech giants millions in research and development or ...
Jan 25, 2013
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Research links power and tendency to punish harshly
Often, employees are shocked by what they think is a supervisor's severe reaction to a subordinate's seemingly minor transgression. The supervisors who punish them seem to be so absolutely sure that they are doing the right ...
Jan 17, 2013
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When good service means bad behavior
Economists and professionals praise the merits of competition, as it leads to lower prices and improvements in quality. But in the automobile smog-testing industry, competition can lead to corruption and even public health ...
Nov 29, 2012
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