USC Marshall School of Business

The USC Marshall School of Business is a private research and academic institution at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. In 1997 the school was renamed following a US$35 million donation from alumnus Gordon S. Marshall. The Marshall School began as the College of Commerce and Business Administration in 1920. The Graduate School of Business Administration was established in 1960. It is the oldest AACSB accredited school of business in Southern California. The Entrepreneurship Program, the first of its kind in the United States, was established in 1972 and is internationally recognized. It has now been renamed The Lloyd Greif Center for Entrepreneurial Studies. The Pacific RIM Education (PRIME) program was implemented in 1997 as the first ever MBA course of its kind to require all first year full-time MBA students to participate in an international experience.

Address
3670 Trousdale Parkway, Los Angeles, California, United States of America 90089
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Buyers with a trade-in get a raw deal

If you're in the market for a new car, and especially if you have a trade-in, the latest research from the USC Marshall School of Business marketing department suggests you aren't getting the deal you think you are getting.

dateApr 30, 2015 in Economics & Business
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Scalping can raise ticket prices

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. ...

dateJul 25, 2014 in Internet
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Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

dateMar 12, 2014 in Economics & Business
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Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

dateMay 09, 2013 in Social Sciences
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