How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

A wrench fends off injury, feeds the economy

The gas meters that measure energy consumption in buildings pose as great a threat to workers who service them as downed power lines do to electric utility workers. Left in place for decades, the meters are often painted ...

Crash study aims to make roads safer

It was an early-August evening in rural Wisconsin. An SUV traveling north along a two-lane road veered over the center line. Before landing in a ditch, the car hit a light pole, speed-limit sign and a 13-year-old pedestrian, ...

Metals smart enough to save gas

Imagine engines that conserve fuel by automatically dialing down internal friction, water pipes that seal their own cracks and iPhones that protect themselves when dropped. Metallurgist Pradeep Rohatgi has – and he invented ...

Physicist develops new diagnostic tools for cancer

Cancer diagnosis has come a long way, with noninvasive diagnostic imaging largely replacing exploratory surgery. At UWM, physicist Sarah Patch is working on the next generation of diagnostic tools: thermoacoustic imaging.

Building a better way to supply energy

It wasn't a natural disaster or high demand that caused an electrical blackout in the northeastern United States in summer 2003. A high-voltage power line in Ohio brushed against overgrown trees, causing it to shut down, ...

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