University of Wisconsin - Milwaukee

How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

dateMar 30, 2016 in Economics & Business
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A wrench fends off injury, feeds the economy

The gas meters that measure energy consumption in buildings pose as great a threat to workers who service them as downed power lines do to electric utility workers. Left in place for decades, the meters are often painted ...

dateMar 25, 2016 in Engineering
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Crash study aims to make roads safer

It was an early-August evening in rural Wisconsin. An SUV traveling north along a two-lane road veered over the center line. Before landing in a ditch, the car hit a light pole, speed-limit sign and a 13-year-old pedestrian, ...

dateMar 18, 2016 in Social Sciences
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