University of Southern California

When the quiet logo speaks volumes

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...

Jul 26, 2010 3 / 5 (1) 2

SIRT1 gene important for memory

A protein implicated in many biological processes also may play a role in memory, according to a study led by the University of Southern California and the National Institute on Aging at the National Institutes of Health.

Jul 22, 2010 5 / 5 (1) 0 | with audio podcast