University of Southern California

Methanol: The fuel of the future?

Tapped by USC in 1977 during the world oil crisis to start a hydrocarbon institute from the ground floor, George Olah headed west, where he was more than up for the challenge. Olah, the Distinguished Professor of Chemistry ...

Oct 13, 2010 5 / 5 (3) 0

When the quiet logo speaks volumes

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...

Jul 26, 2010 3 / 5 (1) 2