University of Southern California

When the quiet logo speaks volumes

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...

dateJul 26, 2010 in Social Sciences
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SIRT1 gene important for memory

A protein implicated in many biological processes also may play a role in memory, according to a study led by the University of Southern California and the National Institute on Aging at the National Institutes of Health.

dateJul 22, 2010 in Neuroscience
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Searching for genes behind a trait

A method pioneered to find the genetic basis of human diseases also holds promise for locating the genes behind important traits in plants, according to a study published online March 24 by the journal Nature.

dateMar 24, 2010 in Biotechnology
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