Imagine you're a CEO who wants to promote an innovative new product—a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she'll love it and spread the word to her legions ...
Social Sciences
Jul 20, 2021
0
373
Remember Napster? The peer-to-peer file sharing company, popular in the late 1990s and early 2000s, depended on users sharing their music files. To promote cooperation, such software "could mislead its users," says Bryce ...
Social Sciences
Jul 9, 2021
7
17
The protein actin is ubiquitous and essential for life. In mammals, every cell expresses two of its forms, beta-actin and gamma-nonmuscle-actin. Despite having distinct roles, the two forms are nearly identical, sharing 99% ...
Cell & Microbiology
Jul 7, 2021
0
20
The COVID vaccines currently being deployed were developed with unprecedented speed, but the mRNA technology at work in some of them is an equally impressive success story. Because any desired mRNA sequence can be synthesized ...
Bio & Medicine
Jul 7, 2021
1
234
Natural wood remains a ubiquitous building material because of its high strength-to-density ratio; trees are strong enough to grow hundreds of feet tall but remain light enough to float down a river after being logged.
Materials Science
Jun 29, 2021
2
724
A new study published in Nature Communications finds that piles of sand grains, even when undisturbed, are in constant motion. Using highly-sensitive optical interference data, researchers from the University of Pennsylvania ...
Earth Sciences
Jun 24, 2021
0
603
Humans often cooperate, but ample research has shown that they're conditionally cooperative; that is, they are far more likely to cooperate with those who they consider "good."
Social Sciences
Jun 14, 2021
0
11
In 2015, nearly half of Hawaii's coral reefs were affected by the most severe bleaching event to date. Coral bleaching occurs when warmer-than-normal ocean temperatures prompt corals to expel the algae that normally live ...
Ecology
May 28, 2021
6
177
A newly described horned dinosaur that lived in New Mexico 82 million years ago is one of the earliest known ceratopsid species, a group known as horned or frilled dinosaurs. Researchers reported their find in a publication ...
Paleontology & Fossils
May 11, 2021
1
3293
Early in human development, during the first trimester of gestation, a fetus may have XX or XY chromosomes that indicate its sex. Yet at this stage a mass of cells known as the bipotential gonad that ultimately develops into ...
Evolution
May 5, 2021
0
31
