New research at the University of Oregon finds that an organization's logo on a food product can trigger quick perceptions by consumers about an item's healthiness and influence their decision-making.
Men and women often enter relationships with different long-term goals. In the animal world, differences in approaches to reproductive success can lead to sexual conflict.
Messaging matters, and tailoring communications to resonate with a target audience can pay off for a nonprofit organization seeking new support.
Punishments for drivers whose blood alcohol content is measured above legal thresholds for impairment have reduced the likelihood of repeat offenses, says a University of Oregon economist.
A potential path to identify imperfections and improve the quality of nanomaterials for use in next-generation solar cells has emerged from a collaboration of University of Oregon and industry researchers.
Leave it to long-dead short-tailed shrew and flying squirrels to outfox climate-modelers trying to predict future habitats.
University of Oregon chemists have devised a way to see the internal structures of electronic waves trapped in carbon nanotubes by external electrostatic charges.
Attendees of a workshop at the annual meeting of the American Association for the Advancement of Science will be immersed into "active learning," an approach inspired by national reports targeting U.S. science education, ...
A new study finds that a dedicated team that makes decisions based on data is crucial for launching and sustaining a framework designed at the University of Oregon in the early 1990s to prevent and reduce behavioral problems ...
University of Oregon paleontologist Edward Davis and librarian Dean Walton are creating a three-dimensional printout of a rare saber-toothed salmon fossil using a special printer housed at the Science Library.