University of Massachusetts Amherst

'Oddball science' has proven worth, say biologists

Scoffing at or cutting funds for basic biological research on unusual animal adaptations from Gila monster venom to snail sex, though politically appealing to some, is short-sighted and only makes it more ...

Feb 27, 2014
4.6 / 5 (11) 0

Researchers quantifies the effectiveness of video ads

Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher Ramesh Sitaraman at the University of Massachusetts ...

Oct 24, 2013
4 / 5 (3) 2 | with audio podcast