Why is it easier to lose 2-4 pounds rather than 3 pounds?
Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Jun 18, 2013
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Gel or whitening? Consumer choice and product organization
Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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The geometry of persuasion: How do seating layouts influence consumers?
Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Why do appetizers matter more when you're dining out with friends?
First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Free perks and upgrades: Could they actually embarrass consumers?
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Bridge species drive tropical engine of biodiversity
Although scientists have known since the middle of the 19th century that the tropics are teeming with species while the poles harbor relatively few, the origin of the most dramatic and pervasive biodiversity ...
Jun 10, 2013
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When calculating cell-growth thermodynamics, reconsider using the Gibbs free energy equation
A forthcoming article in The Quarterly Review of Biology provides the basis for an argument against using the Gibbs free energy equation to accurately determine the thermodynamics of microbial growth.
Jun 10, 2013
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Spintronics approach enables new quantum technologies
(Phys.org) —A team of researchers including members of the University of Chicago's Institute for Molecular Engineering highlight the power of emerging quantum technologies in two recent papers published ...
Jun 04, 2013
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Women donate less to charity than men in some contexts
(Phys.org) —Given the chance, women are more likely than men to opt out of a request to give a charitable donation, a group of economists have found.
May 27, 2013
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Advertising product results? Put images closer together
Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Multilingual survey research: Do poor translations cause bias?
Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Relationship troubles? Some sad music might help you feel better
Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Illusion of control: Why sports fans prefer 'lucky' products
Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Learning to recycle: Does political ideology matter?
Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Does international child sponsorship work? New research says yes
Child sponsorship is a leading form of direct aid from households in wealthy countries to children in developing countries, with approximately 3.39 billion dollars spent to sponsor 9.14 million children internationally. A ...
Apr 22, 2013
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