University of California - Riverside

Voter optimism wanes in run-up to election day

(Phys.org) —Scholars have long known that voters tend to believe that the candidates they support will win, even when victory seems unlikely. But there has been little research about how voter expectations ...

Apr 30, 2013
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Ambitious goals = satisfaction

Consumers who set ambitious goals have a greater level of satisfaction compared to those who set conservative goals, according to a recently published paper by the Cecile K. Cho, a University of California, Riverside assistant ...

Aug 17, 2011
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