Southern Methodist University

Advergames: Theme of Game is Secret to Success

(PhysOrg.com) -- It’s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract ...

Oct 01, 2008
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Help wanted: Principals who love change

Training principals for new roles is key to U.S. Department of Education school reforms, according to a new report by SMU researchers. But insufficient training and support for principals to meet the new expectations is leading ...

Jul 17, 2014
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US tourism ads entice foreign tourists

The federal government's "Brand USA" campaign to attract international tourists could also have a positive effect on viewer attitudes toward the United States, according to a new study recently published ...

Jun 26, 2013
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Where will the next Steve Jobs come from?

We Americans like to congratulate ourselves for producing great thinkers, business leaders, artists and brain-on-fire innovators. Last week, we lost one of our very best in Steve Jobs.

Oct 11, 2011
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