New York University

If you build it, they will come

In a perfect grocery-shopping world, the supermarket where you usually shop would have an online presence that perfectly mirrored its bricks-and-mortar store, with the same selection of products and a minimal online-offline ...

dateAug 01, 2016 in Economics & Business
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Virtual peer pressure in citizen science

Peer pressure is a proven social motivator, and seeing a friend or colleague succeed at a task can boost individual effort. Researchers at the New York University Tandon School of Engineering probed this decidedly human attribute—sensitivity ...

dateAug 25, 2016 in Social Sciences
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