New York University

How to price goods and service bundles

For consumers with two left thumbs, purchasing a product that comes with installation included makes a lot of sense. But for retailers, the quandary is how to price the package in a way that's attractive to the buyer and ...

dateJun 02, 2016 in Economics & Business
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Web panels build customer loyalty

Sally Fields's famous Academy Award outburst of gratitude - "You like me, you really like me" - apparently holds true for customers who are asked to participate in retailer-sponsored Web panels, according to an article forthcoming ...

dateJun 02, 2016 in Economics & Business
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Don't cut the tags off yet

Merchandise returns are expensive for retailers, and yet lenient return policies can boost consumer demand. For retailers seeking guidance on balancing these concerns, an analysis of the impact of various return policies ...

dateJun 01, 2016 in Economics & Business
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