Michigan State University

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Feb 19, 2013 1 / 5 (1) 0

Tackling urban sustainability on global scale

As the world's urban areas continue to grow, evidenced by rampant poverty and squalor from Shanghai to Rio de Janeiro, the question becomes: How can we focus on protecting environmental resources for future ...

Dec 05, 2012 not rated yet 3