Michigan State University

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

dateFeb 19, 2013 in Internet
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Malawi's bountiful harvests and healthier children

Through research led by Michigan State University, crop yields have increased dramatically. The children of Ekwendi, Malawi, also have gained weight and are taller. These improvements bring smiles to Sieglinde Snapp, MSU ...

dateFeb 17, 2013 in Environment
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Social network use reflects East-West disparity

The stark contrast between America's "me-first" culture and the "collective-good" mentality in China is reflected in the two countries' use of social networking sites, according to a new study led by a Michigan State University ...

dateFeb 07, 2013 in Social Sciences
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Tackling urban sustainability on global scale

As the world's urban areas continue to grow, evidenced by rampant poverty and squalor from Shanghai to Rio de Janeiro, the question becomes: How can we focus on protecting environmental resources for future ...

dateDec 05, 2012 in Environment
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Making sustainability policies sustainable

Sweeping environmental policies come with hidden challenges – not only striving to achieve sustainability and benefit the environment – but over time ensuring the program itself can endure.

dateNov 30, 2012 in Environment
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