Researcher investigates "creepiness factor" in online targeted ads

A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person's intent to purchase the product. But the fact that users ...

Slug glue: A future with no sutures?

The materials for stitching up injuries and surgical wounds may have changed over the millennia, but the basic process of suturing tissue remains the same. In the 21st century, however, the method may finally become outdated.

'Friends with benefits' lets couples get close but not too close

An expert on sexuality among young people says a “friends with benefits” situation can provide some healthy outlets for sexual needs and desires, but can also be a very difficult relationship to navigate. Rebecca ...

'The King's Speech': good drama - but accurate science?

(PhysOrg.com) -- "The King's Speech" is a compelling enough story to merit 12 Oscar nominations. (We’ll find out how compelling when the Academy Awards are announced Feb. 27). However, as contentions surface about the ...

Social media gaining value as component of super bowl advertising

(PhysOrg.com) -- Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching ...

Consumer Psychologist Examines Effectiveness Of Reward Programs

(PhysOrg.com) -- Rewards programs. Everyone is doing them — airlines, casinos, airlines, hotels and grocery chains — all with the intent to build customer loyalty.  Everybody has one, and nobody knows what it does for ...

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