Iowa State University (IA) was founded in 1858 in Ames, Iowa. Today, IA has a student body of more than 25,000 undergraduate and graduate students and professional students in Veterinary Medicine. IA is noted for its engineering, science and mechanical engineering. IA is a land grant and space grant university with a number of astronauts and scientists as alumnae. IA manages the Ames Laboratory for the Department of Energy.
Psychologist studies how product messages influence our willingness to pay
(PhysOrg.com) -- As retailers bombard holiday shoppers with a blizzard of product bargains and layaway options, they should probably be concerned with the power of the words being used to promote their products to consumers. ...
Astrophysicists map the Milky Way's 4 spiral arms
Iowa State University's Martin Pohl is part of a research team that has developed the first complete map of the Milky Way galaxy's spiral arms. The map shows the inner part of the Milky Way has two prominent, symmetric spiral ...
Ethanol profitability calculator developed by Iowa State University researcher
(PhysOrg.com) -- A researcher at Iowa State University has developed a tool to determine what market conditions are needed for ethanol producers to make a profit.
Physicists testing Nobel-winning theory
(PhysOrg.com) -- Soeren Prell and a team of Iowa State University researchers are part of an international research team testing a theory that led to a share of the 2008 Nobel Prize in Physics for Japanese researchers Makoto ...
Iowa State's METaL lab develops multiple ways to experience virtual reality
Iowa State University doctoral students Leif Berg and Ryan Pavlik handed over a Wii Remote and a pair of 3-D glasses.
Iowa State University researcher uncovers potential key to curing tuberculosis
Researchers at Iowa State University have identified an enzyme that helps make tuberculosis resistant to a human's natural defense system. Researchers have also found a method to possibly neutralize that enzyme, which may ...
'The robots are coming'
Alexander Stoytchev and his three graduate students recently presented one of their robot's long and shiny arms to a visitor. Here, they said, swing it around.
ISU study uses iPhone GPS tools to assist 12 Iowa towns with their Safe Routes to School programs
An Iowa State University-Iowa Department of Public Health (IDPH) study uses high-tech devices to encourage low-tech solutions to escalating childhood obesity rates in Iowa. This month the researchers are providing the 12 ...
Researcher identifies protein that concentrates carbon dioxide in algae
(PhysOrg.com) -- Increasing levels of carbon dioxide in the atmosphere are a concern to many environmentalists who research global warming.
Be prepared for weather extremes
Unsettled weather is an Iowa mainstay, and so is Inside's annual reminder of the university's severe weather safety and preparedness guidelines—for storms, extreme heat, flooding and more.