Duke University

Brain scans could be marketing tool of the future

Using advanced tools to see the human brain at work, a new generation of marketing experts may be able to test a product's appeal while it is still being designed, according to a new analysis by two researchers at Duke University ...

Mar 04, 2010
1 / 5 (2) 0 | with audio podcast

What the brain values may not be what it buys

It's no wonder attractive human faces are everywhere in media and advertising - when we see those faces, our brains are constantly computing how much the experiences are worth to us. New brain-imaging research shows it's ...

Feb 16, 2010
3 / 5 (4) 1 | with audio podcast

Water-quality trading can reduce river pollution

Allowing polluters to buy, sell or trade water-quality credits could significantly reduce pollution in river basins and estuaries faster and at lower cost than requiring the facilities to meet compliance costs on their own, ...

Sep 23, 2014
5 / 5 (2) 0