Memo to big box retailers: Goodwill has a shelf life

Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Business School that is published in the Journal of Consumer Research warns that the positive ...

Twitter predicted to become a big TV screen

New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently ...

When talk is free: The effects of pricing plans on consumer demand

From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...

Social networks may inflate self-esteem, reduce self-control

Users of Facebook and other social networks should beware of allowing their self-esteem—boosted by "likes" or positive comments from close friends—to influence their behavior: It could reduce their self-control both on ...

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