Super Bowl ads focus on high-def TV

Jan 13, 2006

Advertisers will add high-definition sharpness to their roster of splashy commercials to be aired during the Super Bowl.

USA Today reported Friday that next month's game will be the first Super Bowl to feature commercials shot in the same high-definition that the game itself will be shown in.

Advertising analysts said companies expect a surge in HDTV sales to football fans in the weeks prior to the big game, and they want their prospective customers to continue to see the technology's dazzling pictures when their products are on the screen.

The production of high-def ads costs more than standard commercials and comes on top of the $2.4 million price tag for the airing of a 30-second Super Bowl spot.

The newspaper said about 16 million U.S. households had HDTV-capable sets at the end of 2005.

Copyright 2006 by United Press International

Explore further: Sony broadly releases 'The Interview' in reversal of plans

add to favorites email to friend print save as pdf

Related Stories

Ice bucket, Brazil elections popular on Facebook

Dec 09, 2014

Day after day, Facebook captures our best and worst moments, from the birth of a new baby to heated political spats. So what got discussed the most in 2014? The Ice Bucket Challenge and the death of Robin ...

Do media love Beyonce more than the Super Bowl?

Jan 31, 2014

Whether it's the Super Bowl or March Madness, a new study reveals that only half of the published photographs of championship games picture the games themselves, while the rest capture the action at other events associated ...

Recommended for you

Sony film mess reflects gadgets-entertainment gap

2 hours ago

Sony's iconic gadgetry and the star appeal of Hollywood may have appeared to be a perfect match when the electronics giant bought Columbia Pictures in 1989. A quarter century later, it's apparent that Sony ...

Streaming release of 'Interview' test for industry

Dec 25, 2014

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.