Super Bowl ads focus on high-def TV

Jan 13, 2006

Advertisers will add high-definition sharpness to their roster of splashy commercials to be aired during the Super Bowl.

USA Today reported Friday that next month's game will be the first Super Bowl to feature commercials shot in the same high-definition that the game itself will be shown in.

Advertising analysts said companies expect a surge in HDTV sales to football fans in the weeks prior to the big game, and they want their prospective customers to continue to see the technology's dazzling pictures when their products are on the screen.

The production of high-def ads costs more than standard commercials and comes on top of the $2.4 million price tag for the airing of a 30-second Super Bowl spot.

The newspaper said about 16 million U.S. households had HDTV-capable sets at the end of 2005.

Copyright 2006 by United Press International

Explore further: Indonesia passes law to tap volcano power

add to favorites email to friend print save as pdf

Related Stories

Google Glass taking fans closer to the action

Jun 30, 2014

Your favorite team is playing for the title, and you are in the middle of the field. Google Glass is slowly becoming more common in sports as teams and broadcasters try to bring fans closer to the action. ...

Soccer interactions dwarf other events on Facebook

Jun 21, 2014

Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards ...

TV sports plays crimefighter role

Jun 12, 2014

Televised sports can reduce crime. In brief, that's the conclusion of two UC Berkeley law students, based on their research exploring the relationship between major sporting events on television in Chicago and crime rates ...

Facebook, Twitter brace for World Cup fever

Jun 10, 2014

This year's World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.

Recommended for you

Alibaba's revenue growth surges in latest quarter

23 minutes ago

Alibaba's quarterly revenue growth is surging again, a development that should help the Chinese e-commerce company sell its shares in what could become the technology industry's most lucrative IPO.

Intel says world's smallest 3G modem has been launched

1 hour ago

Analysts say why not. Intel is going after its own comfortable stake in the mobile market, where connectivity for wearables and "Internet of Things" household items will be in high demand. Intel on Tuesday ...

User comments : 0