Alcatel Rolls Out Spring Line of Fashion Phones

Mar 30, 2007

Alcatel, a French/Chinese phone maker is making a big splash in the U.S. this year, with twenty – yes, twenty – phones for the U.S. market. The look? Chic and stylish.

I love the new guys. The weird guys. The Frenchmen with gold silk Louis Vuitton scarves and a runway full of fashion models, who think they can break through here in the U.S. with new ideas.

That's Gregory Fermanian from Alcatel, a French/Chinese phone maker who's making a big splash in the U.S. this year, with twenty – yes, twenty – phones for the U.S. market.

Alcatel's theme is "chic and stylish," but inexpensive, Fermanian said. The company uses soft-touch plastics, a leather-like finish, and design touches like "dots of liquid metal" on the outside of a flip phone, or a keypad that looks like it's been distressed with water drops. They showed some phones with florid, floral covers.

These design elements enhance basic, but reasonably featured phones. Their range is huge; it goes from the simplest voice phones up to mid-range music phones with 1.3-megapixel cameras, 3.5-mm headphone jacks, dedicated music keys and support for 1-Gbyte TransFlash cards holding music.

Alcatel is also extending a deal they have with Elle magazine in Europe to sell Elle-branded phones in the US. The "Elle GlamPhone" is a moderately-sized slider phone in four colors: white, pink, yellow-green and purple. It has stereo Bluetooth for its MP3 player and a 1.3 megapixel camera.

Ultimately, customers are going to buy Alcatel phones if they like the look and the price. And there's nothing wrong with that: cell phones are as much expressions of fashion and personal style as they are of technology. It may be easy to make fun of French style (such as saying that a powder-blue phone is "a more male look," as Fermanian did), but the country's history with fashion is unimpeachable – so why not extend that history into fashion phones?

"As we are new in the market, we want to show we have plenty of possibilities," Fermanian said.

Alcatel is working on getting all of their GSM phones approved by Cingular, and their CDMA phones approved by smaller regional carriers, Fermanian said. With luck, customers should see their phones start appearing in local, independent cell phone shops by May.

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Who wants a BlackBerry these days? Millions in Africa and Asia

add to favorites email to friend print save as pdf

Related Stories

Alcatel-Lucent loss narrows in 1st quarter

May 06, 2011

(AP) -- Alcatel-Lucent SA said Friday its net loss narrowed sharply in the first quarter compared with a year earlier, when a components shortage caused the telecommunications gear maker's losses to balloon.

Manufacturing processes driving smartphone prices down

May 22, 2014

A change is taking place in the mobile phone market that has the potential to bring more power to the consumer. Cheaper devices are becoming an option and while they're not quite ready yet, they could revolutionise ...

Firefox aims to power $25 smartphone

Feb 24, 2014

Firefox OS, an upstart smartphone operating system aimed at challenging the Apple and Google duopoly, will power a new category of $25 smartphones for developing countries, the California-based nonprofit ...

Surge in mobile network infections in 2013, says report

Jan 29, 2014

Alcatel-Lucent today released new data showing that security threats to mobile devices continues its rapid rise, infecting at any time more than 11.6 million devices and putting their owners at increased risk for stolen personal ...

Recommended for you

Standalone wireless info display device an easy fit

Jan 25, 2015

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

Jan 25, 2015

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.