Study: The color red impacts achievement

Mar 01, 2007

U.S. and Germany scientists have discovered the color red can affect how people function, keeping them from performing at their best on tests.

University of Rochester and University of Munich researchers looking at the effect of red on intellectual performance found if test takers are aware of even a hint of red, their performance will be affected to a significant degree.

University of Rochester psychology Professor Andrew Elliot, lead author of the research, said investigators found when people see even a flash of red before being tested, they associate the color with mistakes and failures. In turn, they do poorly on the test.

"Color clearly has aesthetic value, but it can also carry specific meaning and convey specific information," said Elliot. "Our study of avoidance motivation is part and parcel of that."

Co-authors of the study were graduate students Arlen Moller and Ron Friedman at the University of Rochester and Markus Maier and Jorg Meinhardt at the University of Munich.

The research appears in the Journal of Experimental Psychology: General.

Copyright 2007 by United Press International

Explore further: Patients with dissociative identity disorder find it difficult to recall specific memories

add to favorites email to friend print save as pdf

Related Stories

A mirror with a peephole

13 hours ago

When light shines through air onto water, some of the light usually will be reflected back into the air. But at one specific angle, called the Brewster angle, all of the p-polarized light travels into the ...

Recommended for you

Research proves physical, psychological power of love

3 hours ago

New Western-led research says pausing to think about your romantic partner generates 'good stress' and adds an energy boost to your day. The study, Energized by love: Thinking about romantic relationships increases positive ...

User comments : 0