Frito-Lay plans healthy chips

Oct 23, 2006

Texas's Frito-Lay is jumping aboard the health bandwagon with a line of snack chips made from fruits and vegetables.

Planned to hit the market in February, the snack line called Flat Earth will feature half a serving of fruits or vegetables per ounce, USA Today reported. Flat Earth will have three kinds of veggie crisps and three kinds of fruit crisps with flavors such as Tangy Tomato Ranch and Wild Berry Patch.

Gary Stibel, chief executive officer of New England Consulting Group, told USA Today that Flat Earth could be a $75 million brand in a year.

"Of all the food processors in America, Frito-Lay does more with less than anyone," Stibel said.

A Frito-Lay spokesman calls the February rollout a critical step in convincing consumers that the company cares about nutrition.

Nutritionist Cynthia Lair, author of "Feeding the Whole Family," questioned the value of such snacks.

"Once you pulverize and powder vegetables, there's not much left," Lair told USA Today.

Copyright 2006 by United Press International

Explore further: Study finds provider-focused intervention improves HPV vaccination rates

add to favorites email to friend print save as pdf

Related Stories

Form Devices team designs Point as a house sitter

10 hours ago

A Scandinavian team "with an international outlook" and good eye for electronics, software and design aims to reach success with what they characterize as "a softer take" on home security. Their device is ...

Man pleads guilty in New York cybercrime case

13 hours ago

A California man has pleaded guilty in New York City for his role marketing malware that federal authorities say infected more than a half-million computers worldwide.

NASA issues 'remastered' view of Jupiter's moon Europa

22 hours ago

(Phys.org) —Scientists have produced a new version of what is perhaps NASA's best view of Jupiter's ice-covered moon, Europa. The mosaic of color images was obtained in the late 1990s by NASA's Galileo ...

Dish restores Turner channels to lineup

22 hours ago

Turner Broadcasting channels such as Cartoon Network and CNN are back on the Dish network after being dropped from the satellite TV provider's lineup during contract talks.

Recommended for you

ER visits on the rise, study reports

2 hours ago

(HealthDay)—The number of emergency department visits in the United States rose from about 130 million in 2010 to a record 136 million in 2011, according to the U.S. Centers for Disease Control and Prevention.

Better assessment of decision-making capacity

6 hours ago

Physicians often find it hard to tell if a patient suffering from dementia or depression is capable of making sound judgements. This is shown by a study conducted within the scope of the National Research Programme "End of ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.