Frito-Lay plans healthy chips

Oct 23, 2006

Texas's Frito-Lay is jumping aboard the health bandwagon with a line of snack chips made from fruits and vegetables.

Planned to hit the market in February, the snack line called Flat Earth will feature half a serving of fruits or vegetables per ounce, USA Today reported. Flat Earth will have three kinds of veggie crisps and three kinds of fruit crisps with flavors such as Tangy Tomato Ranch and Wild Berry Patch.

Gary Stibel, chief executive officer of New England Consulting Group, told USA Today that Flat Earth could be a $75 million brand in a year.

"Of all the food processors in America, Frito-Lay does more with less than anyone," Stibel said.

A Frito-Lay spokesman calls the February rollout a critical step in convincing consumers that the company cares about nutrition.

Nutritionist Cynthia Lair, author of "Feeding the Whole Family," questioned the value of such snacks.

"Once you pulverize and powder vegetables, there's not much left," Lair told USA Today.

Copyright 2006 by United Press International

Explore further: Brazil to study legalization of medical marijuana

add to favorites email to friend print save as pdf

Related Stories

People finding their 'waze' to once-hidden streets

11 hours ago

When the people whose houses hug the narrow warren of streets paralleling the busiest urban freeway in America began to see bumper-to-bumper traffic crawling by their homes a year or so ago, they were baffled.

Identity theft victims face months of hassle

12 hours ago

As soon as Mark Kim found out his personal information was compromised in a data breach at Target last year, the 36-year-old tech worker signed up for the retailer's free credit monitoring offer so he would ...

Observers slam 'lackluster' Lima climate deal

12 hours ago

A carbon-curbing deal struck in Lima on Sunday was a watered-down compromise where national intransigence threatened the goal of a pact to save Earth's climate system, green groups said.

Your info has been hacked. Now what do you do?

12 hours ago

Criminals stole personal information from tens of millions of Americans in data breaches this past year. Of those affected, one in three may become victims of identity theft, according to research firm Javelin. ...

New Bond script stolen in Sony hack

12 hours ago

An "early version" of the screenplay for the new James Bond film was the latest victim of a massive hacking attack on Sony Pictures Entertainment, its producers said in a statement on their website Sunday.

Ag-tech could change how the world eats

17 hours ago

Investors and entrepreneurs behind some of the world's newest industries have started to put their money and tech talents into farming - the world's oldest industry - with an audacious agenda: to make sure there is enough ...

Recommended for you

The hunt for botanicals

10 hours ago

Herbal medicine can be a double-edged sword and should be more rigorously investigated for both its beneficial and harmful effects, say researchers writing in a special supplement of Science.

Mozambique decriminalises abortion to stem maternal deaths

12 hours ago

Mozambique has passed a law permitting women to terminate unwanted pregnancies under specified conditions, a move hailed by activists in a country where clandestine abortions account for a large number of maternal deaths.

Infertility, surrogacy in India

12 hours ago

Infertility is a growing problem worldwide. A World Health Organization report estimates that 60-to-80 million couples worldwide currently suffer from infertility.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.