iPod users big on content creation

Oct 24, 2005

iPod owners are significantly more likely to create and spread consumer-generated media on the Internet, a survey reports.

Analytics firm Intelliseek said Monday this is a trend likely to increase with the incorporation of video content into iPods.

According to Intelliseek's 2005 Consumer-Generated Media and Behavior Study, iPod users are twice as likely to have authored a blog than consumers who do not own MP3 players, and they outpace other MP3 owners on creating and posting content online. iPod users are also 2.5 times as likely to exchange text messages on cellular phones (59 percent vs. 24 percent of non-owners), three times as likely to take photos with a camera phone (45 percent vs. 15 percent), and three times as likely to download video clips and movies to a personal computer (47 percent vs. 16 percent).

The study finds that iPod users also are product innovators, significantly more likely to own digital video recorders, personal digital assistants, digital cameras, laptop computers and cell phones than non-iPod owners. They tend to link to the Internet via broadband and wireless connections and are more likely than others to skip past or filter advertisements, especially online, a behavior that may be linked as much to high usability/interface expectations as it is to a dislike of advertising.

The representative study of 660 online consumers was conducted in August 2005.

Copyright 2005 by United Press International

Explore further: Hacker gets prison for cyberattack stealing $9.4M

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Out-of-patience investors sell off Amazon

7 minutes ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

Ebola.com domain sold for big payout

17 minutes ago

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Hacker gets prison for cyberattack stealing $9.4M

4 hours ago

An Estonian man who pleaded guilty to orchestrating a 2008 cyberattack on a credit card processing company that enabled hackers to steal $9.4 million has been sentenced to 11 years in prison by a federal judge in Atlanta.

Magic Leap moves beyond older lines of VR

5 hours ago

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

User comments : 0