TI Introduces Digital Media Processor

May 05, 2005

Texas Instruments Inc. (TI) announces that it is working with Microsoft on future versions of the Windows Mobile-based Portable Media Center Software Kit, enabling manufacturers to develop Portable Media Centers with TI hardware. TI provides an integrated, cost-effective solution to meet the growing hardware demands of these devices. This is another step for TI in delivering technology that’s the driving force behind innovative portable applications.

“Portable Media Centers have created new opportunities for people to take their entertainment — video, photos and music — with them anywhere, anytime,” said John Pollard, director of Windows Mobile Applications and Services Marketing at Microsoft Corp. “TI’s Digital Media processors will help our Windows Mobile-based device manufacturers deliver more choices as the category continues to evolve and expand.”

“This collaboration between leaders in portable media silicon, and PC and mobile software will accelerate the availability of highly optimized and affordable Portable Media Centers to consumers worldwide,” said Chris Schairbaum, worldwide business manager of TI’s Portable Audio and Infotainment business unit. “Since developing the first processor for portable audio/video players several years ago, TI has continued to provide foundational technology to our customers, enabling breakthrough consumer products for the home, the car, the office or anywhere in between.”

This development is based on a TI system-on-a-chip (SOC), a highly-integrated Digital Media processor targeted specifically for portable applications, capable of supporting QVGA resolution for Windows Media Video 9, as well as up to D1 resolution of other commonly used video formats. TI’s Digital Media processor is a multi-core device, embedding a digital signal processor (DSP) and an ARM core. It has an integrated peripheral set, supporting the base Portable Media Center requirements, as well as many of the additional options available to Portable Media Center developers. It features an integrated video encoder, hardware video accelerators and USB host capabilities, offering superior performance over single-core PMC implementations, while minimizing power consumption. With a programmable architecture, the Digital Media processor can support Windows Media Audio (WMA), MP3, JPEG and all other major digital media formats, as well as offers encoding capabilities for OEMs that want to differentiate their Portable Media Center products.

Windows Mobile software for Pocket PCs, Smartphones and Portable Media Centers reduces the complexity and constraints that hobble the flow of personal and business communications while also enabling people to enjoy rich media experiences. With Windows Mobile, individuals and organizations are empowered to achieve their productivity goals and also realize the excitement of the digital lifestyle — from music and memories to television, movies, gaming and communication.

Explore further: Impoverished North Korea falls back on cyber weapons

add to favorites email to friend print save as pdf

Related Stories

Gift Guide: Small, smart stocking techie stuffers

Dec 11, 2014

If you were naughty this year, you might end up with something big and boring, like a vacuum cleaner. If you were good, you might ask for one of these little high-tech gems instead.

Ever tried a 'laser delicious' apple?

Dec 03, 2014

The ability to detect when to harvest "climacteric" fruits—such as apples, bananas, pears and tomatoes—at the precise moment to ensure "peak edibleness" in terms of both taste and texture may soon be ...

Smartphone-loss anxiety disorder

Aug 21, 2014

The smart phone has changed our behavior, sometimes for the better as we are now able to connect and engage with many more people than ever before, sometimes for the worse in that we may have become over-reliant on the connectivity ...

Recommended for you

Impoverished North Korea falls back on cyber weapons

8 hours ago

As one of the world's most impoverished powers, North Korea would struggle to match America's military or economic might, but appears to have settled on a relatively cheap method to torment its foe.

Five ways to make your email safer in case of a hack attack

8 hours ago

The Sony hack, the latest in a wave of company security breaches, exposed months of employee emails. Other hacks have given attackers access to sensitive information about a company and its customers, such as credit-card ...

2012 movie massacre hung over 'Interview' decision

9 hours ago

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.