Samsung Introduces Innovative MP3 Players

Mar 18, 2005
Samsung Introduces Innovative MP3 Players

Samsung Electronics announced the launch of its 2005 first-half product line-up and its intention to reach the top of the rapidly growing world market for MP3 players by 2007.

The new additions to its 2005 first-half product line-up include:

- YP-T8 : a multimedia device with support for video, audio and test playback that is one-third the size of conventional portable music players
- YH-J70 : a 30GB high-capacity player that stores 2,500 music videos, supports 5 games and includes a HDD intelligent protection system
- YP-F1 : a player for the fashion-conscious that can match your outfit in 9 different ways
strong>- YP-W3L : a special limited player for the premium market that also boasts a sophisticated and luxurious design

These products including YH-J50 and YP-D1, which were also shown at this year's CeBIT trade show in Hanover, Germany, attest to Samsung's technological prowess as they combine the strengths of Samsung's audio and video know-how with the well-known semiconductor precision of its flash memory components and the innovative design expertise shown through its mobile phones.

Samsung Electronics sold 1.7 million MP3 players last year, ranking first in China and raising its stature in other major markets. At the same time, the company has expressed its intentions for expanding its influence in the MP3 player industry .

To expand its leadership in the market, the company plans to enhance its product line-up by focusing on segments beyond just flash and hard disk drive categories. Its all-out global marketing strategy will include the launch of customer-oriented products that target different needs through a diverse array of devices for the premium, fashion and video-enhanced segments.

In addition, Samsung Electronics is expanding on the MP3 player concept, which originally was designed for music. The company is developing multi-functional and multimedia products that allow users to play electronic games, watch music videos and movies, and view digital photographs and other images.

Taiho Ahn, CEO of Bluetek, Samsung Electronics, states, “This year, we will carry out a full-scale launch of the customer-oriented communication strategy that we have been preparing in recent years. And we will make the best use of the Samsung Electronics global network.”

He adds, “Offline, we will focus our marketing competencies on cultivating and leading markets via diverse channels that cover the consumer electronics, information technology and telecommunications segments. Online we will establish a community that will provide supports and a means for strategic customer relations management activities.”

Explore further: A forced PIN for all credit cards won't stop the biggest fraud

add to favorites email to friend print save as pdf

Related Stories

Breakthrough elastic cloud-to cloud networking

4 minutes ago

Scientists from AT&T, IBM and Applied Communication Sciences (ACS) announced a proof-of-concept technology that reduces set up times for cloud-to-cloud connectivity from days to seconds. This advance is a major step forward ...

Verifying the future of quantum computing

8 minutes ago

Physicists are one step closer to proving the reliability of a quantum computer – a machine which promises to revolutionise the way we trade over the internet and provide new tools to perform powerful simulations.

A new way to make microstructured surfaces

8 minutes ago

A team of researchers has created a new way of manufacturing microstructured surfaces that have novel three-dimensional textures. These surfaces, made by self-assembly of carbon nanotubes, could exhibit a ...

Recommended for you

Comfortable climate indoors with porous glass

5 minutes ago

Proper humidity and temperature play a key role in indoor climate. In the future, establishing a comfortable indoor environment may rely on porous glass incorporated into plaster, as this regulates moisture ...

Alcatel loss narrows in 2Q but revenue stagnates

15 minutes ago

(AP)—Telecommunications equipment company Alcatel-Lucent SA says its net loss narrowed in the second quarter thanks to lower accounting charges, while revenue stagnated and restructuring charges mounted.

Simulation models optimize water power

15 minutes ago

The Columbia River basin in the Pacific Northwest offers great potential for water power; hydroelectric power stations there generate over 20 000 megawatts already. Now a simulation model will help optimize the operation ...

User comments : 0