Apple set to unveil latest creations

Sep 01, 2010 by Glenn Chapman
Customers at an Apple store in San Francisco, California. Gadget lovers were dreaming of iPods, iPads and bargain-rate Internet television as Apple prepared to unveil its latest creations at a music-themed special event in San Francisco.

Gadget lovers were dreaming of iPods, iPads and bargain-rate Internet television Wednesday as Apple prepared to unveil its latest creations at a music-themed special event here.

The technology world has been rife with speculation regarding what Apple's chief executive Steve Jobs will introduce.

In its usual cryptic style, Apple sent out email invitations last week revealing little more than the place and time of the event, which will be held at 10:00 am (1700 GMT) at the Yerba Buena Center for the Arts in downtown San Francisco.

By Tuesday, the theater had been decorated with a giant banner of an acoustic guitar with a sound hole in the shape of the culture-changing California company's logo.

The safest bets were that Apple will roll out improvements to its line of iPod media players.

Apple traditionally upgrades its iPod line in September to position the trend-setting portable devices for the year-end holiday shopping season.

"It is time for the iPod Touch update," said analyst Rob Enderle of Enderle Group in Silicon Valley. "They tend to refresh the iPod now. The only thing that is heavy speculation is if they will mention Apple TV."

The iPod Touch was expected to be upgraded to get "pretty much everything" already included in the latest generation of the except phone capability, according to Enderle.

The iPod Touch is expected to inherit features like video chat and a crisper resolution screen from the .

There was also talk that cameras, front and back, may be added to the iPod Touch and an with a small touchscreen may be unveiled.

Apple is also expected to update and expand digital content offered for sale at its popular iTunes online store. Some wondered whether Apple would go so far as to upgrade the software of its freshly-launched iPad tablet computers.

Analysts will also be watching to see whether Apple responds to a move by Internet giant Google to expand its kingdom to the living room with an ambitious new service that lets people mesh television viewing with Web surfing.

Rumor in the blogosphere included the chance of a new generation Apple TV set-top box priced about 100 dollars, but Enderle cautioned that Apple might not want to cram too many big announcements into a single event.

In 2007, Apple released the first version of its digital media receiver that routes video, film, or television shows from computers to high-definition televisions but the company still refers to the devices as "a hobby."

"Google TV," developed in partnership with technology titans Sony, Intel and Logitech, fuses the freedom of the Internet with television programming.

Google executives vowed their TV platform will succeed where offerings such as TV have foundered.

TV, which is powered by Google's Android software and Chrome Web browser, can be accessed using upcoming Web-enabled televisions from Sony or set-top boxes from Logitech that route Web content to existing TV sets.

Sony and Logitech said the sets and boxes will be available in the United States in time for the holiday shopping season late this year and be rolled out internationally in 2011.

Explore further: SR Labs research to expose BadUSB next week in Vegas

add to favorites email to friend print save as pdf

Related Stories

Anticipation builds ahead of Apple event

Sep 09, 2009

A frenzied rumor mill worked overtime in anticipation of Apple's latest media event Wednesday with Beatles on iTunes, a tablet computer, an appearance by Steve Jobs, all mooted as stars of the show.

iPod Nano to come with video camera

Sep 09, 2009

Apple announced on Wednesday that it was adding a video camera to its iPod Nano and cutting prices of its wildly popular music players.

New iPod mini Starting at Just $199

Feb 23, 2005

AppleĀ® today unveiled the second generation iPodĀ® mini lineup with a new 4GB model priced at just $199 and a new 6GB model with 50 percent more storage priced at $249. Both iPod mini models feature increased ...

Recommended for you

SR Labs research to expose BadUSB next week in Vegas

6 hours ago

A Berlin-based security research and consulting company will reveal how USB devices can do damage that can conduct two-way malice, from computer to USB or from USB to computer, and can survive traditional ...

3D TV may be the victim of negative preconceptions

16 hours ago

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing ...

Microsoft unveils Xbox in China as it faces probe

Jul 30, 2014

Microsoft on Wednesday unveiled its Xbox game console in China, the first to enter the market after an official ban 14 years ago, even as it faces a Chinese government probe over business practices.

A smart wristband for nocturnal cyclists

Jul 29, 2014

Five EPFL PhD students have developed a wristband that flashes when the rider reaches out to indicate a turn. Their invention was recognized at a European competition.

Lenovo's smart glasses prototype has battery at neck

Jul 28, 2014

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

User comments : 0