Taiwan smartphone maker HTC unveils brand in China

Jul 27, 2010
HTC chief executive Peter Chou (L), chairwoman Cher Wang (C) and China Mobile chief executive Wang Jianzhou attend a press conference in Taoyuan, Taiwan, in 2009. Taiwan's HTC said Tuesday it plans to sell smartphones in China under its own brand name as it looks to the huge market as a critical growth engine for its products.

Taiwan's HTC said Tuesday it plans to sell smartphones in China under its own brand name as it looks to the huge market as a critical growth engine for its products.

HTC Corporation, the island's leading smartphone maker, also announced a partnership with China Mobile -- the world's biggest telecom operator with more than 500 million subscribers.

"We are proud to introduce the HTC brand in China and look forward to bringing a fresh customer-centric experience to consumers in China," HTC chairwoman Cher Wang said in a statement.

The company said it will introduce four new smartphones to China including two touch-screen models designed exclusively for .

HTC branded goods are expected to hit the mainland markets from late next month or in September.

Previously HTC was primarily a manufacturer of for other brands and has been selling phones in under the Dopod name.

Analysts said the latest move would keep HTC progressing at a fast pace as demand from North America and Europe -- currently the firm's two major markets -- are expected to slow next year.

"If successful, the mainland market will emerge as the major source of momentum for HTC in the years ahead," Kuo Ming-chi, an analyst at the Taipei-based Digitimes, told AFP.

Currently Dopod has only a 1.6 percent share of China's telephone market.

aims to sell up to 33 million cellphones worldwide next year, up from its forecast of 24 million units for this year.

-- Dow Jones Newswires contributed to this story --

Explore further: IBM posts lower 1Q earnings amid hardware slump

add to favorites email to friend print save as pdf

Related Stories

Taiwan's HTC earnings edge down in Q2

Jul 06, 2009

HTC Corp, Taiwan's leading smartphone maker, said Monday its net profit in the second quarter was down almost two percent from a year earlier.

Taiwan's HTC denies infringing iPhone patents

Mar 03, 2010

Taiwan's leading smartphone maker High Tech Computer Corp. (HTC) on Wednesday denied infringing iPhone patents held by Apple after the US technology giant filed a lawsuit in the United States.

Google backs HTC in Apple patent suit

Mar 03, 2010

Google on Wednesday threw its backing behind HTC, maker of the Internet giant's Nexus One smartphone, after Apple accused the Taiwan company of infringing on iPhone patents.

Recommended for you

Weibo IPO below expectations, raises $285.6 mn

9 hours ago

Sina Weibo sold fewer shares than expected in its US IPO which was priced below expectations ahead of a Thursday listing that takes place after tech selloffs on Wall Street.

'Chief Yahoo' David Filo returns to board

10 hours ago

Yahoo announced the nomination of three new board members, including company co-founder David Filo, who earned the nickname and formal job title of "Chief Yahoo."

Fired Yahoo exec gets $58M for 15 months of work

10 hours ago

Yahoo's recently fired chief operating officer, Henrique de Castro, left the Internet company with a severance package of $58 million even though he lasted just 15 months on the job.

IBM posts lower 1Q earnings amid hardware slump (Update)

20 hours ago

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exacerbated by weaker demand in China and emerging markets.

User comments : 0

More news stories

Tiny power plants hold promise for nuclear energy

Small underground nuclear power plants that could be cheaper to build than their behemoth counterparts may herald the future for an energy industry under intense scrutiny since the Fukushima disaster, the ...

Hand out money with my mobile? I think I'm ready

A service is soon to launch in the UK that will enable us to transfer money to other people using just their name and mobile number. Paym is being hailed as a revolution in banking because you can pay peopl ...

Classifying cognitive styles across disciplines

Educators have tried to boost learning by focusing on differences in learning styles. Management consultants tout the impact that different decision-making styles have on productivity. Various fields have ...