Promote healthy snacks with location, presentation

Jun 09, 2010 By Susan Lang
Promote healthy snacks with location, presentation
When apples were moved to an attractive basket and lit with a desk lamp, their sales jumped 54 percent in a school lunchroom, Cornell's Brian Wansink reports.

(PhysOrg.com) -- Promoting healthy snacks can be as easy as moving where they are showcased, says a Cornell expert, who is helping school lunchrooms.

While key words for real estate are location, location, location, for healthy foods, they just may be presentation and location.

Case in point: When apples were moved in a from a metal bin to an attractive basket lit by an ordinary desk lamp closer to the cash register and away from more tempting, less-healthy chips and other packaged snacks, their sales jumped 58 percent.

"The best solution is often the simplest one," said Brian Wansink, Cornell's John S. Dyson Professor of Marketing and director of Cornell's Food and Brand Lab and of Cornell's Smarter Lunchroom initiative. "Rather than penalizing a less choice, we just made the healthier item much more likely to be noticed and chosen."

Wansink presented his findings at the Food for Your Whole Life Health Symposium June 6-7 at the Grand Hyatt Hotel in New York City.

The study was part of the Smarter Lunchrooms program -- an effort to design sustainable research-based lunchrooms that subtly guide smarter choices. For example, "making environmental changes that can lead a student to unknowingly make healthier lunch choices without knowing they were 'nudged' in that direction by the way the lunchroom was designed," explains Wansink.

He lists tips and research findings about easy strategies for schools to implement at SmarterLunchrooms.org and offers a free Consumer Camp June 10-11 in Warren Hall.

Explore further: Is a Nintendo a safe Christmas present?

add to favorites email to friend print save as pdf

Related Stories

Smarter lunchrooms lead kids to eat more salad

Apr 27, 2010

Providing healthier food choices for our nation's schoolchildren is a hot-button issue in Michelle Obama's Let's Move campaign. And a team of researchers from Cornell University have recently identified one simple solution ...

'Healthy' restaurants help make us fat, says a newl study

Sep 24, 2007

If you're like most, you eat worst at healthy restaurants. The "health halos" of healthy restaurants often prompt consumers to treat themselves to higher-calorie side dishes, drinks or desserts than when they eat at fast-food ...

If you like fruit, you might love sweets

Jul 12, 2006

A U.S. study suggests people who like sweets eat more fruit than salty-snack lovers and people who love fruit eat more sweets than vegetable lovers.

Will a carrot or a stick prompt purchase of more carrots?

Dec 18, 2009

(PhysOrg.com) -- Would a so-called Twinkie tax help curb obesity rates? Should shoppers who buy healthy goods earn rebates? A new study will seek to unravel the likely implications of legislative attempts to promote healthy ...

Recommended for you

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.