Yahoo's site mirrors Facebook in latest facelift

Jun 06, 2010 By MICHAEL LIEDTKE , AP Technology Writer

(AP) -- Yahoo Inc.'s latest facelift will include a Facebook touchup.

As part of changes rolling out this week, will import personal updates from Facebook's social network for users who want a bridge between two of the world's most popular websites. The Facebook link will need to be turned on by each Yahoo user.

The personal updates, known as a "" in Facebook's parlance, will be available throughout Yahoo's website, including its front page and e-mail service. Other tools will empower people to automatically let their know what they are doing and saying on Yahoo services such as its photo-sharing site, Flickr.

The additional tie-ins follow through on a makeover that Yahoo announced late last year in an effort to make its website more compelling.

Although Yahoo still commands a worldwide Internet audience of nearly 600 million, people have been hanging around for progressively shorter periods during the past few years. One of the reasons is because people increasingly congregate on Facebook to share photos, video clips and music, discuss current events and bond with their families and friends.

Yahoo, based in Sunnyvale, Calif., is betting that more of its visitors will stay on its website if they can simultaneously monitor what's happening on Facebook. Keeping people on its site longer would give Yahoo more opportunities to sell online ads and revive its revenue growth after an extended slump that has sapped its earnings power and .

Connecting with Facebook is just the first step in Yahoo's attempt to establish its website as a social hub. Later this summer, Yahoo intends to import personal updates posted on Twitter's short-messaging service. And by the end of the year, Yahoo will begin featuring widely played Internet games such as "Farmville," "Mafia Wars" and "Fishville," made by Zynga.

The increased emphasis on so-called "social media" could make Yahoo more susceptible to the privacy backlashes that have plagued Facebook in recent years. Yahoo is trying to ensure people don't inadvertently share any sensitive information by simplifying its privacy controls and urging visitors to review their settings.

As part of that process, Yahoo's identify control center has been renamed "Yahoo Pulse." It had been called Yahoo Profiles since its October 2008 debut.

The Facebook alliance is just the latest example of Yahoo's growing reliance on partnerships since the company hired Silicon Valley veteran Carol Bartz 17 months ago.

Yahoo's search engine is in the process of adopting Microsoft Corp.'s technology. And the company recently decided to rely on IAC/InterActiveCorp.'s Match.com as its online dating service. Bartz is turning to outsiders to lower Yahoo's overhead and sharpen its focus on its strengths in online news, sports, finance, entertainment and e-mail.

Explore further: A Closer Look: Your (online) life after death

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Yahoo to overhaul search before Microsoft deal

Aug 24, 2009

(AP) -- Although it plans to lean on rival Microsoft's search engine, Yahoo says it will keep innovating in the field. That's one of the main messages that Yahoo tried to convey Monday it previewed an upcoming ...

Yahoo jazzes up home page with major makeover

Jul 21, 2009

(AP) -- Yahoo Inc. is sprucing up its Web site's home page with a long-promised makeover that is supposed to make it easier to see what's happening at the Internet's other hot spots.

Recommended for you

A Closer Look: Your (online) life after death

50 minutes ago

Sure, you have a lot to do today—laundry, bills, dinner—but it's never too early to start planning for your digital afterlife, the fate of your numerous online accounts once you shed this mortal coil.

Web filter lifts block on gay sites

1 hour ago

A popular online safe-search filter is ending its practice of blocking links to mainstream gay and lesbian advocacy groups for users hoping to avoid obscene sites.

Protecting infrastructure with smarter CPS

8 hours ago

Security of IT networks is continually being improved to protect against malicious hackers. Yet when IT networks interface with infrastructures such as water and electric systems to provide monitoring and control capabilities, ...

Apple helps iTunes users delete free U2 album

21 hours ago

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

Sep 15, 2014

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

Sep 15, 2014

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

User comments : 0