Amazon CEO: Color Kindle 'still a long way out'

May 25, 2010
Amazon's Kindle DX 9.7" Wireless Reading Device. Kindle, which is facing competition from Apple's multi-purpose iPad, will remain a dedicated electronic book reader and a color model is "some way out," Amazon founder Jeff Bezos said Tuesday.

(AP) -- A color version of Amazon.com Inc.'s Kindle e-reader may come eventually, but it won't be soon.

Speaking Tuesday at the online retailer's annual shareholder meeting in Seattle, founder and CEO Jeff Bezos said that adding color to the Kindle's "electronic ink" display is a difficult technical challenge and that a color screen is "still a long way out." Bezos said he's seen things "in the laboratory" that are "still not ready for prime-time production."

Tablet computers such as Apple Inc.'s iPad and some e-readers sport LCD displays, which can show color. But those are harder to see in sunlight and consume much more power than e-ink displays.

As usual, Bezos did not detail how many Kindles Amazon has sold since the product launched in 2007, except to say customers have bought "millions" of them.

Also Tuesday, Bezos said that Amazon Web Services, which sells Web hosting and data-storage services to other companies, has the potential to be as large as Amazon's retail business eventually. He called the overall market for such services a "very, very large area" that is generally not being done efficiently.

"Whenever something is done inefficiently, that creates an opportunity," Bezos said.

For now Amazon's Web services division has a long way to go. It is part of a group that had $188 million in revenue in the first quarter, while Amazon's retail operations brought in nearly $7 billion.

Explore further: Chinese buyers lead charge in iPhone 6 global debut

1 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Color Kindle 'multiple' years away: Amazon CEO

May 28, 2009

Amazon chief executive Jeff Bezos said Thursday that the online retail giant may never reveal sales figures for the Kindle and a color version of the electronic reader is "multiple" years away.

Amazon cuts Kindle price, adds global version

Oct 07, 2009

(AP) -- Amazon.com Inc. is cutting the price of its Kindle electronic-book reader yet again and launching an international version, in hopes of spurring more sales and keeping it ahead of a growing field ...

Recommended for you

Tim Cook puts personal touch on iPhone 6 launch

10 hours ago

Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home.

Montreal VR headset team turns to crowdfunding for Totem

Sep 18, 2014

A challenger in the virtual reality headset marketplace has launched a crowdfunding campaign to get the project off the ground. The headset is called Totem. The company behind Totem is Montreal-based Vrvana. ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

DaveGee
not rated yet May 25, 2010
"As usual, Bezos did* detail how many Kindles Amazon has sold since the product launched in 2007."

**DID NOT**

Amazon never divulges concrete sales figures on Kindle.