Wall Street Journal to charge 17.99 dollars a month on iPad

Mar 25, 2010
The Wall Street Journal on sale in New York. The Wall Street Journal plans to charge 17.99 dollars a month for a subscription to the newspaper on Apple's upcoming iPad, it reported Thursday.

The Wall Street Journal plans to charge 17.99 dollars a month for a subscription to the newspaper on Apple's upcoming iPad, it reported Thursday.

The News Corp.-owned Journal is one of a number of US media outlets which have developed applications for the iPad , which is to go on sale in stores in the United States on April 3.

The electronic edition of The for Amazon's Kindle e-book reader costs 14.99 dollars a month.

The New York Times, which has also developed an iPad application, reported meanwhile that advertisers have been spending heavily to buy advertising space on the iPad applications from various media outlets, including the Times.

The Times said credit card company Chase Sapphire has bought out the newspaper's advertising units for 60 days after the introduction of the iPad.

It said FedEx has bought advertising space on the iPad applications from The Wall Street Journal, Newsweek and others.

Unilever, Toyota, Korean Air and Fidelity have booked space on Time magazine's iPad application, the Times said.

The Wall Street Journal, citing "people familiar with the matter," said six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs 400,000 dollars.

US newspapers and magazines have been battling a steady slide in , falling circulation and the migration of readers to free news online, and a number of US publishers have been looking to the as a potential new source of subscription and advertising income.

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User comments : 7

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5 / 5 (1) Mar 25, 2010
Wonder if they will somehow incorporate all the videos they do for their online edition. Might explain the higher price.

Of course, maybe I should point out that just buying an online subscription is, I think, $99/yr for the first year. Cheaper than the iPad edition.
not rated yet Mar 26, 2010
Exactly, Christian. Buy a subscription online and then synchronize it with the iPad... I know of 3 apps that do this already.
not rated yet Mar 26, 2010
It's like they WANT it to fail... No one's going to bother. I can get my news elsewhere online.
not rated yet Mar 26, 2010
Paying $800 for an ipad and then $18 a month for every newspaper magazine and blog you want to browse on top of that?

Who exactly does this make sense too?

The WSJ may understand the economy, but they clearly don't understand the internet.
not rated yet Mar 26, 2010
So, let me see if I understand correctly:
-It costs almost 18 bucks a month.
-A lot of $$$ has been spent in ad-space.

So to sum it up: You would have to pay $17.99/mo (almost twice the price of an ebook)to have an ad-ridden app? No wonder they're failing! They are absolutely clueless.
5 / 5 (1) Mar 26, 2010
WSJ is now owned by Rupy Murdoh. Forget about non bias news. No need to pay for crap, I have my own.
not rated yet Mar 27, 2010

Why would anyone want to buy such biased news? If you invest by the info there you will lose. Notice they did not foretell the recession by not letting those who were warning about it space, being the cheerleader leading all the investors over the cliff.