Sony to stop selling ultra-thin organic TV in Japan

Feb 16, 2010
Sony XEL-1 OLED 11-inch TV

Sony said Tuesday it would stop selling in Japan an ultra-thin television using organic materials because of sluggish demand, in a setback to its efforts to regain a reputation for innovation.

The Japanese giant will halt domestic shipments of (OLED) TVs by the end of March, said company spokeswoman Ryoko Takagi.

Sony was the first company in the world to commercially launch a television using the technology in 2007.

By sandwiching a very thin layer of organic material between two plates, the television uses less power and offers brighter images and wider viewing angles than liquid crystal display panels, according to the company.

But with a price tag of about 200,000 yen (2,200 dollars), the received a lukewarm reaction from consumers.

"Demand for the television sets has subsided in in the first two years since its launch," Takagi said.

Sony had been pinning hope on the OLED televisions to regain some of its reputation for cutting-edge technology, after being caught off guard in recent years by innovative new products such as Apple's iPod and Nintendo's .

The decision to end domestic sales was also influenced by a new law requiring TVs sold in Japan to have functions limiting access to harmful Internet sites, Sony said. The OLED model does not have the system.

The company will continue production of the model in Japan for the US, European and other overseas markets, while going ahead with its research and development into the technology, the spokeswoman said.

The next-generation television has a screen just three millimetres (0.12 inches) thick, made possible because the organic display is self-luminescent and does not require a backlight.

Sony now has high hopes for 3D televisions.

Explore further: No fumbling, just tap, say Moto X tattoo all-stars (w/ Video)

add to favorites email to friend print save as pdf

Related Stories

LG to Launch 15-inch OLED TV

Sep 01, 2009

(PhysOrg.com) -- The Korean company, LG Electronics, the second largest television manufacturer in the world, has announced it will launch a 15-inch organic display TV set in early September. The announcement, ...

Kodak Licenses OLED Technology to Fuji Electric Holdings

May 24, 2005

Eastman Kodak Company said that Fuji Electric Holdings Co., Ltd. of Japan (Fuji) is a licensee of Kodak’s organic light emitting diode (OLED) technology, and is applying its license toward development of its own color conversion ...

Recommended for you

Xbox One update is big on friends, Blu-ray 3D support

Jul 21, 2014

An Xbox One August update is arriving for early-access users. Microsoft said, "We're looking forward to hearing feedback on features before we roll them out to all Xbox One consoles next month and beyond." ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

david_42
not rated yet Feb 16, 2010
With the screen being attached of a box that is 10-15 times as thick, the thickness of the screen itself is moot.