In rare TV advertising foray, Google runs Super Bowl ad

Feb 08, 2010
This picture taken on January 2010 in Paris shows the internet homepage of the english version of the search engine website Google. In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.

In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.

Google has become the dominant player in the Web search and advertising market largely without a big TV ad budget.

But the Mountain View, California company broke with tradition and bought a one-minute spot which ran during the second half of the game between the New Orleans Saints and the Indianapolis Colts, won 31-17 by the Saints.

"We didn't set out to do a Super Bowl ad, or even a TV ad for search," Google chief executive said in a blog post late Sunday.

"Our goal was simply to create a series of short online videos about our products and our users, and how they interact," Schmidt said.

"But we liked this video so much, and it's had such a positive reaction on , that we decided to share it with a wider audience," he said.

The ad, called "Parisian Love," has been on YouTube for three months.

It features a Web surfer typing questions into the iconic search box, starting with queries about studying abroad in France and ending with "How to assemble a crib."

The video has been viewed more than 1.67 million times on Google-owned YouTube.

Explore further: Samsung removes logo on smartphones in Japan

Related Stories

YouTube's new sales pitch: join our ad program

Aug 25, 2009

(AP) -- YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses.

Google to expand TV ad service to online video

Mar 27, 2009

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

Recommended for you

Germany still has some way to go to 'smart factories'

1 hour ago

Collaborative robots and intelligent machinery may have wowed the crowds at this year's Hannover Messe, but experts see German industry as having some way to go towards incorporating them on factory floors ...

Taiwan factory workers win $18 mn over cancer deaths

Apr 17, 2015

Workers from a factory in Taiwan which leeched toxic chemicals they say resulted in 200 deaths from cancer and more than 1,000 other cases of the disease won a Tw$564.45 million ($18 million) payout from US electronics company ...

Court monitor: Apple antitrust cooperation has 'declined'

Apr 17, 2015

Apple Inc.'s cooperation with efforts to improve its compliance with antitrust laws after a federal judge concluded it colluded with electronic book publishers to raise prices five years ago took on an "adversarial tone" ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.