Facebook gets more Bing -- and control of display ads

Feb 05, 2010
Microsoft's Roger Wong (2nd R) demonstrates maps using Bing at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center January 2010 in Nevada. Microsoft said Friday that Bing will power Internet searches for Facebook's 400 million members in an arrangement that returns control of display advertising to the social-networking service.

Microsoft said Friday that Bing will power Internet searches for Facebook's 400 million members in an arrangement that returns control of display advertising to the social-networking service.

Bing had previously powered online searches on US Facebook pages.

will provide Facebook users full access to Bing features as part of an "expanded cooperation in search," according to Bing general manager Jon Tinter.

"You will start to see the fruits of our expanded relationship show up in the Facebook experience over the weeks and months ahead," Tinter said in a blog post.

The companies mutually agreed that Facebook will take over selling display advertising posted at the website because it "just made more sense" given the unique nature of the website, according to Tinter.

Microsoft's control of display served up at Facebook stretched back to shortly before the US software giant bought a 1.6-percent stake in in 2007 for 240 million dollars.

That arrangement was inked in a contract that was up for renewal. Microsoft launched its new Bing last year.

Explore further: Movement builds to ensure privacy for Internet users

add to favorites email to friend print save as pdf

Related Stories

Bing posts modest US search market gain in December

Jan 15, 2010

Microsoft's new Internet search engine Bing posted a modest gain in its share of the US search market in December while partner Yahoo! saw its share dip slightly, online tracking firm comScore said.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Yahoo! vows to fight Microsoft on new front

Aug 25, 2009

Yahoo! on Monday vowed to fight Microsoft on a new frontier, saying that having the software giant power its online searches won't stop it from battling for the devotion of Web surfers.

Recommended for you

Say Ello to the new privacy debate on social media

Sep 29, 2014

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it's caused a few problems with the website out of action from time to time. ...

Post-Snowden, iPhone 6 encryption fans safety debate

Sep 28, 2014

Encryption technology in the iPhone 6 has taken root in a scales-of-justice debate between privacy supporters and public safety officials. Apple is using a more advanced encryption technology.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Quantum_Conundrum
not rated yet Feb 06, 2010
That's nice...

...I can't...remember ever buying anything due to an internet advertisement...not even one thing...