Samsung Begins Mass Producing 3D TV Panels

Jan 28, 2010

(PhysOrg.com) -- Samsung Electronics announced today that it has become the first company to commence mass production of panels for 3D LED TVs and 3D LCD TVs.

“Recently, 3D displays have captured the industry spotlight,” said Wonkie Chang, president of the LCD Business at Samsung Electronics. “ aims to lead the global 3D TV panel market in pioneering panel for 3D LED and LCD TVs.”

The company began producing LED and LCD compatible panels for 40-inch, 46-inch and 55-inch full-HD 3D TVs using ‘3D Active Glasses’ this month, employing Samsung’s exclusive true 240Hz technology.

Samsung’s true 240Hz technology delivers full-HD viewing in 2D, and also smooth, natural, full-HD 3D images that can vividly capture rapid movements.

By incorporating true 240Hz technology, operating at 240 frames per second, Samsung’s panels deliver a more lifelike picture with alternating left and right eye images through the use of 3D Active Glasses technology.

Samsung has reduced the response time of its LCD and LED panels by 20 percent to less than four milliseconds, eliminating any interference between left and right eye images. With this improved response time, Samsung is able to achieve natural 3D images and also deliver 2D pictures capturing rapid movement with exceptional clarity.

Samsung’s new 3D Active Glasses technology first blocks the left and then right lens, causing a momentary lag when images are shown to each eye to achieve more lifelike 3D images. The term, ‘3D Active Glasses,’ was selected as an official term by the Glasses Standardization Working Group of the Consumer Electronics Association (CEA) earlier this year.

The polarized glass method previously used in produced separate images for the left and right eyes, resulting in half the resolution of two-dimensional pictures as only half of the screen can be viewed through each polarized filter. Brightness was also lowered because of the polarized filter.

According to a market research firm, DisplaySearch, the 3D display market is expected to grow from $902 million in 2008 to $22 billion in 2018. Specifically, the market is expected to expand to a $17-billion market, with sales increasing from 200,000 units in 2009 to 64 million units 2018.


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User comments : 5

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Parsec
not rated yet Jan 28, 2010
When when programming be available?
Bob_Kob
not rated yet Jan 29, 2010
I'd have rathered the polarized method. The glasses are inexpensive. Imagine having a bunch of friends over to watch the tv, you would need several pairs of expensive active glasses.
Yelmurc
5 / 5 (1) Jan 29, 2010
While the technology is interesting I don't see this catching on. Most people are not going to want to put on a pair of glasses to watch TV. Especially since they have to sit upright to get the 3D effect I know when I watch TV I'm not sitting upright. Until they can produce 3D effects without glasses I doubt many people will be buying a 3D television.
Bonkers
not rated yet Jan 29, 2010
I don't know of any glasses technology that offers greater than 50% transmission and blackness - if the active glasses are LCD based then you lose 50% polarisation loss as you would with passive glasses. rotating shutters are lossless, but not well suited to mounting on glasses, running at 3600 rpm.
That said, this is a nice and very high definiiton solution. The alternative is 2 projectors and simple glasses.
Paradox
not rated yet Mar 09, 2010
I'm not impressed. I have several "3D" movies that I can watch on a regular tv. Why pay for this?
Hell, why the TV at all? if you have to wear glasses, why not drop the tv and use glasses that show a slightly different view to achieve the 3d effect(which they have for computers already).
I'm not buying until the screen itself can produce a 3d image without any glasses.