Japan's NTT DoCoMo to launch Xperia smart phone

Jan 21, 2010
Models show off the new smart phone "Xperia" by Sony Ericsson Mobile Communications in Tokyo. Japan's top mobile phone operator NTT DoCoMo Inc. Thursday said it will launch Sony Ericsson's Xperia smart phone in April, in a direct challenge to heavyweight Apple's iPhone handsets.

Japan's top mobile phone operator NTT DoCoMo Inc. Thursday said it will launch Sony Ericsson's Xperia smart phone in April, in a direct challenge to heavyweight Apple's iPhone handsets.

With the touchscreen Xperia, a model that the Japanese-Swedish enterprise will introduce globally in the first quarter, hopes to catch up with its smart phone rivals in Japan's already saturated market.

"The company will further strengthen its promotion of as we launch Xperia in April," NTT DoCoMo president Ryuji Yamada said. "This is a model that we can call the nouvelle entertainment machine. With this handset, you can handle such data as music, pictures and movies as you like."

Xperia, based on Google-backed Android operating systems, has a four-inch wide touchscreen display and comes with applications for seamless data control, including a function which enables users to search for a contact by simply tapping on the person's face in a group photo.

The Japanese mobile company will also set up a DoCoMo Market webstore, similar to the Apple's iTunes store, from which users can purchase Android-based applications selected for Japanese consumers.

NTT DoCoMo pioneered third-generation cellphones but has seen rivals chip away at its lead through aggressive promotions, notably of the iPhone carried by Japan's number three cellphone operator, Softbank.

NTT DoCoMo has launched the country's first Android-based smart phone, the HT-03A made by Taiwanese electronics maker HTC, from which users will also be able to access DoCoMo Market to download applications.

Most Japanese already own a and operators are facing growing challenges to boost revenue, particularly in tough economic times.

Japanese mobile phones have developed independently to meet the hi-tech demands of the country's discerning users, for years boasting applications such as digital credit, train passes and terrestrial TV connections.

Xperia is a late starter in the global smart phone market, currently dominated by Apple's and the Blackberry by Research in Motion.

Explore further: Selfie sticks could bring jail time in South Korea

add to favorites email to friend print save as pdf

Related Stories

BlackBerry Bold sales suspended in Japan

Feb 27, 2009

Japanese mobile phone operator NTT DoCoMo said it suspended domestic sales Friday of the smart phone BlackBerry Bold after about 30 users reported the keyboards heated up during recharging.

DoCoMo invests $45.5M in US mobile video firm

Jul 06, 2009

(AP) -- NTT DoCoMo, Japan's largest mobile phone operator, said Monday it spent $45.5 million to take a 35 percent share in a U.S. company that makes multimedia technology for its mobile phones.

NTT to Launch 'iD' Credit Card Brand for Mobile Payments

Nov 08, 2005

NTT DoCoMo announced today its new iDâ„¢ credit card brand for card issuers, which will enable DoCoMo customers to make credit card payments with the "Osaifu-Keitai" mobile phone equipped with wallet functions. The brand ...

Recommended for you

GoGlove wearable aims to control life's soundtracks

Nov 26, 2014

Technology creatives are seeing the key attraction in wearables as being in solutions that save the user from fumbling around with the phone to make app adjustments or changes, or from repeatedly taking it ...

Amazon cuts Fire phone price to ignite sales

Nov 26, 2014

Amazon on Wednesday slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan's bottom line.

Tech review: Another year, another iPad

Nov 25, 2014

Some years, Apple introduces a new version of a product and the world rejoices. Other years, the updates are more under the hood, but they still sell a ton.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.