Toshiba TV adds third dimension to video viewing

Jan 06, 2010
Japan's electronics giant Toshiba unveils a television set "Cell Regza", a flat-panel television that converts any digital video into 3-D, in October 2009 in Tokyo. Cell TV is powered by a microprocessor typically used in advance computers and high-end video game consoles and was billed by executives as the future of television.

Toshiba on Wednesday unveiled a flat-panel television that converts any digital video into 3-D.

"With Cell TV, everything is in 3-D," America marketing vice president Scott Ramirez said while unveiling Cell TV to the press on the eve of the in Las Vegas, which this year gathers some 2,500 industry exhibitors.

"All the games you have right now will be in 3-D," he said.

The Japanese electronics titan's Cell TV is powered by a microprocessor typically used in advance computers and high-end video game consoles and was billed by executives as the future of television.

"We are finally ready for the decade of conversion," Ramirez said.

"Consumers are getting more connected. Everything is connected. We are moving beyond just television. This year is going to be all about the experience."

Cell TV technology upgrades content, even adding pixels to enhance low quality streams such as those common in user-generated online video.

Cell TV senses room lighting and adapts screen quality accordingly.

Cell televisions are synchronized to an array of online video channels and have built-in cameras, microphones and software for video-enabled Internet telephone calls.

"With video phone capability, you can talk to people anywhere in the world," Ramirez said. "You are going to look crystal clear at 55 inches with our technology."

The 3-D and enhanced Internet connectivity technology will be in a set of Cell TV models this year and eventually will spread to other parts of Toshiba's television line-up, according to Ramirez.

"We see the TV as an engine capable of providing a transformative entertainment experience," said Toshiba America consumer products chief executive Atsushi Murasawa.

Cell TV is at heart at a powerful "broadband engine" processor for multimedia content, according to Murasawa. Cell boasts 143 times the processing power of televisions in the market today.

Toshiba also unveiled a Home Entertainment Server with a terabyte of memory and Blu-ray high-definition DVD player to act as a wireless entertainment hub as well as a massive storage site for digital content.

Explore further: BlackBerry launches Classic in last-ditch effort

add to favorites email to friend print save as pdf

Related Stories

Videophoning: Live on Television from Your Living Room

Jul 14, 2005

In the future, quiz show contestants will be able to use a UMTS cell phone to participate in game shows from any location. Siemens and Grundy Light Entertainment have thus created a completely new possibility ...

Sony Flat-Screen TVs to Be Powered by PlayStation 2 Chip

Aug 11, 2004

According Nikkei Net, Sony will use the PlayStation 2's CPU chip in a flat-screen TV. Sony plans to take advantage of the PS2 chip's CG capabilities to improve the TV's image-processing capacity and to create a high ...

Amazon launches HD movie rental, TV show sales

Apr 22, 2009

(AP) -- Online retailer Amazon.com Inc. said Tuesday it is adding high-definition video to its on-demand service, offering consumers the ability to rent movies and purchase television episodes shown in HD.

VuNow Sends Free Internet Video Directly to Your TV

Dec 31, 2008

Verismo's VuNow is an affordable solution for video lovers that sends free internet video content directly to your Television set. VuNow only takes a minute to connect, just plug in the AC power, connect your ...

Recommended for you

Ear-check via phone can ease path to diagnosis

2 hours ago

Ear infections are common in babies and young children. That it is a frequent reason for young children's visit to doctors comes as no consolation for the parents of babies tugging at their ears and crying ...

Gift Guide: Home products come with connectivity

13 hours ago

Do you really need an app to tell you to brush and floss? It seems every household appliance is getting some smarts these days, meaning some connection to a phone app and the broader Internet. But then what?

BlackBerry launches Classic in last-ditch effort

Dec 17, 2014

(AP)—BlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones—and most smartphone customers—have embraced touch screens.

Tag Heuer changes tune, now looking at smartwatches

Dec 16, 2014

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's ...

Runtastic turns to VR for optimal workouts

Dec 16, 2014

Some people avoid technology altogether when it comes time to switch off stress and turn on a feeling of health and well-being. They put on a pair of shoes and start walking. They get on a bike and start ...

Gift Guide: Five fitness trackers offer wide range

Dec 16, 2014

There are several fitness trackers to choose from, varying in what they measure and how easy they are to use. Here are five, ranked from budget to sophisticated, to give you a sense of the range available. ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

rgw
not rated yet Jan 07, 2010
As any Bugs Bunny fan knows, the future of televison is smellovision. By the way, until you can walk around a projected image and see all angles, this article's 3D TV really is 'smell'O vision.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.