Google wooing Microsoft business customers

Oct 19, 2009
A sign is displayed outside of the Google headquarters in 2008 in Mountain View, California. Google on Monday ramped up a campaign to convert businesses worldwide into users of email, calendar, document and other software programs it offers online as services on the Internet.

Google on Monday ramped up a campaign to convert businesses worldwide into users of email, calendar, document and other software programs it offers online as services on the Internet.

"Gone Google" advertising was expanded to Britain, France, Canada, Japan, Australia, Singapore, and other countries.

Ads are being displayed in places such as train stations and airports "to help companies, schools and organizations learn all about the benefits of going Google with our enterprise products."

Google has been enhancing and expanding online services as a trend toward Internet-based cloud computing has gained momentum.

Companies hustling to survive in grim economic conditions have been attracted to cost savings that stem from renting software instead of buying, installing and maintaining it on their own machines.

US software giant Microsoft has responded to the trend with a "software plus services" model that combines its core packaged products with programs hosted online.

Google Apps programs hosted on the Internet giant's computers are used by more than two million businesses in more than 100 countries, according to a blog post by Vivian Leung and Tom Oliveri of the Google Enterprise Team.

"Each day, thousands of companies choose to 'go Google,' that is, switch to Google Apps,' Leung and Oliveri said.

"These companies no longer have to deal with the hassles of managing email servers or rolling out software updates, and their employees now enjoy the convenience of shared documents and calendars, and more."

Konica Minolta, Rentokil Initial, and TOTO are among firms that have recently "gone Google," according to Leung and Oliveri.

Early this year, added to its international menu Office Communications Online and Deskless Worker Suite software that handle tasks such as email, calendars, collaboration, and instant messaging.

Microsoft's new Windows 7 operating system to be released on Thursday and Office 2010 business software programs to make their debut next year have reportedly been crafted with cloud computing in mind.

IBM this month announced a basic "" email service at a price that undercuts a plusher offering by Google.

IBM unabashedly pitched its new LotusLive iNotes as an alternative to service has been promoting as part of a campaign to win businesses over to using applications hosted as services on the Internet.

(c) 2009 AFP

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

Google woos IT managers with old-tech billboards

Aug 03, 2009

Google on Monday resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Google Apps synch to Microsoft Outlook email

Jun 10, 2009

Google on Tuesday synched applications available online as services with Outlook email programs, continuing a push into workplaces historically dominated by Microsoft software.

Microsoft moving Office online in duel with Google

Jul 13, 2009

Microsoft on Monday said that the 2010 version of its popular Office software will feature online collaboration as the technology giant duels "in the cloud" with Internet titan Google.

'Tasks' software is Gmail Labs first graduate

Jul 14, 2009

Google Labs brainchild "Tasks" graduated from the sandbox on Tuesday as the Internet giant seeks to entice computer users to switch from packaged software to programs offered online as services.

Privacy group urges probe of Google cloud services

Mar 18, 2009

A US electronic privacy group has called for the Federal Trade Commission (FTC) to investigate the security and privacy of Google's Web-based products such as email and photo services.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.