Ask.com mines online coupons with new aggregator

Oct 06, 2009 By RACHEL METZ , AP Technology Writer

(AP) -- Ask.com hopes to persuade consumers that are fond of discount Web sites to bring their bargain hunts to its search engine.

On Tuesday, Ask is rolling out Ask Deals, a service that will let visitors search for online coupons and bargains that it indexes from several dozen popular coupon Web sites, along with retail Web sites, message boards and blogs.

Ask, which is owned by Barry Diller's IAC/InterActiveCorp, will be integrating the deals with regular search results on Ask.com - denoting deals with special icons - and making them available on a separate page devoted to bargain hunting, Ask.com/deals.

Ask Networks President Scott Garell said the company decided to focus on the bargain market because so many people use coupons. According to coupon-processing company Inmar Inc., use of electronic discounts and coupons more than doubled in the first half of 2009 from the same period last year, as overall coupon use rose 23 percent. Electronic coupons now account for more than 3 percent of all coupons used, up from about 2 percent last year.

Ask wants to save frugal consumers time and money, he said. The company determined that existing sites vary in quality and comprehensiveness, with some containing coupons that are fraudulent or invalid.

To make sure Ask Deals isn't posting out-of-date deals, Ask will use software to filter the results, Garell said. An editorial team will also point out special deals and help determine bargains are valid.

There are plenty of sites out there that sift through the best deals - and shopping is one focus of Corp.'s retooled Bing search engine, for example. But Garell thinks Ask's plan to aggregate bargains from many places will lure savvy consumers.

"When you look at the raw scale and quality of what we're doing, it's better," he said.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Twitter takes note of other apps on smartphones

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

UN moves to strengthen digital privacy (Update)

Nov 25, 2014

The United Nations on Tuesday adopted a resolution on protecting digital privacy that for the first time urged governments to offer redress to citizens targeted by mass surveillance.

Spotify turns up volume as losses fall

Nov 25, 2014

The world's biggest music streaming service, Spotify, announced Tuesday its revenue grew by 74 percent in 2013 while net losses shrank by one third, in a year of spectacular expansion.

Virtual money and user's identity

Nov 25, 2014

Bitcoin is the new money: minted and exchanged on the Internet. Faster and cheaper than a bank, the service is attracting attention from all over the world. But a big question remains: are the transactions ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.