GM's trial program selling cars on eBay set to end

Sep 29, 2009 By KIMBERLY S. JOHNSON , AP Auto Writer

(AP) -- General Motors Co. said Tuesday that it is concluding its partnership with eBay Inc. in which the automaker used the auction site to sell new cars through California dealerships, as it shifts focus to broader, national marketing programs.

GM and said the program was slated to end Sept. 30, and was not canceled for lack of participation. GM spokesman John McDonald deemed the program a "success" because it helped the Detroit-based company improve strategies to reach buyers that typically don't consider GM products.

"We're taking what we learned from eBay and applying it to our digital and social marketing media marketing strategies," he said. "From our view, it was a success."

Through eBay's auto marketplace, car shoppers in California were able to negotiate a price with a dealer, or purchase the vehicle at a fixed price and pick it up at a dealership.

The eBay site received 1.5 million hits, or visits, producing 15,000 leads for dealers. About 227 California-based dealerships participated in the program. GM and eBay did not say how many cars were sold based on the program.

McDonald said that it GM would focus on its new, national marketing campaigns and its money-back guarantee program in which dissatisfied buyers can return their vehicles within 60 days.

For eBay, the end of the program doesn't mark an end to its relationship with GM or future plans to sell new cars from other automakers in a similar fashion.

"The fact that this program itself may not continue as a promotion is not necessarily (indicative of our relationship with GM)," said Rob Chesney, VP of eBay Motors.

Chesney said eBay may seek to develop similar programs with other , but did not offer specifics.

Shares of San Jose, Calif.-based eBay fell 8 cents to $23.84 in afternoon trading.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Protecting our rights to privacy and digital dignity

Related Stories

General Motors to try selling new cars on eBay

Jul 10, 2009

(AP) -- As part of its turnaround plan, General Motors Corp. said Friday it plans to experiment with auctioning new cars on eBay, expanding on an existing partnership covering certified used vehicles on the online marketplace.

EBay, GM to start trial program to sell new cars

Aug 10, 2009

(AP) -- Hundreds of General Motors' California dealers will let consumers haggle over the prices of new cars and trucks through the eBay online marketplace under a trial that begins Tuesday.

Recommended for you

Protecting our rights to privacy and digital dignity

2 hours ago

How many of us read the terms and conditions when signing up to a social media account or downloading a new app? And does agreeing to these rules offer us any real protection from big business looking to ...

Twitter expands privacy on direct messages

17 hours ago

Twitter said Monday it was making it easier to take direct messages private, carving out a bigger space for targeted exchanges on the popular microblogging service.

DOJ, FBI acknowledge flawed testimony from unit

Apr 19, 2015

The Justice Department and FBI have formally acknowledged that nearly every examiner in the FBI Laboratory's microscopic hair comparison unit gave flawed testimony in almost all trials in which they offered evidence against ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

david_42
not rated yet Sep 30, 2009
Any time a company suspends a program and refuses to report any results, I'm inclined to believe to was a failure. Neither eBay or GM would be quiet if it had been a success.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.