June video game sales drop sharply

Jul 17, 2009 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- Squeezed by the economic downturn, U.S. retail sales of video games dropped sharply in June, the largest year-over-year decline the industry has seen in nearly nine years.

Market researcher NPD Group said Thursday that sales of game hardware, software and accessories plunged 31 percent from the same month last year, to $1.17 billion. It marked the biggest year-over-year decline since September 2000.

The drop "is certainly going to cause some pain and reflection in the industry," said NPD analyst Anita Frazier in a statement.

June was the fourth straight month to see a sales decline this year, even as companies continue to tout their products as a cheap form of entertainment. Recession-battered consumers are nonetheless cutting back on spending, and there have also been fewer hit game launches in recent months than in the corresponding period in 2008.

While retail sales have declined, the video game audience is continuing to expand. But many people are playing games online, for free.

"The trick is to continue to figure out how to monetize all the gaming that is going on across PC, mobile devices, and video game systems," Frazier said.

June hardware sales tumbled 38 percent to $382.6 million from $617.3 million. As expected, the was the month's best-selling console with 361,700 units sold, while the Nintendo DS was the top-performing handheld gaming device with 766,500 sold.

Corp.'s Xbox 360 sold fewer units than the Wii - just 240,600 - but it was the only system to show a year-over-year sales increase. Sony Corp.'s , meanwhile, saw 164,700 units sold.

Software sales dropped 29 percent, to $625.8 million from $875.8 million. Best-selling games included "Prototype" for the from Activision Blizzard Inc., fighting game "UFC 2009: Undisputed" for the Xbox from THQ Inc. and the fitness game "EA Sports Active" for the Wii from Inc.

In all, industry sales are down 12 percent year-to-date. But video game companies make most of their money during the holiday season, so with a strong performance in the back half of the year, 2009 sales "could still be flat to slightly up to 2008's record-breaking performance," Frazier said.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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ExtraMedium
5 / 5 (1) Jul 17, 2009
Just might be due to the fact that hardly any noteworthy games were released.
Lord_jag
not rated yet Jul 17, 2009
Seriously.. every single game is pretty much the same.

You can choose from:

1)You have a shooter where you get a misc weapon and shoot/maim/kill until you die and respawn. The only difference between the games is the choice of weapon and the look fo the characters/battlefield.

2) racing games - all the same with different cars/tracks

3) Hit the button games including the dance and guitar games... the only difference is the songs and positions of the buttons.

4) sports. Even all the sports games are the same... mash the buttons until you score. I forgot what game I was playing once.

How about they make a game that entertains for more than a 5 minute window? One that has more than just graphics but actually entices the players?