DVD protector Macrovision changes name and purpose

Jul 16, 2009 By RYAN NAKASHIMA , AP Business Writer

(AP) -- Macrovision Solutions Corp., once a maker of copy-protection technology for DVDs, officially changed its name Thursday to Rovi Corp. to mark its transition into a provider of TV listings data and related services.

The change for the Santa Clara, Calif.-based company began in April 2008 when it purchased Gemstar-TV Guide International Inc. for about $2.3 billion in cash and stock.

It later sold TV Guide magazine and the TV Guide cable channel, but kept the listing service, which it licenses to cable and satellite TV providers in the U.S., Europe, Latin America and Japan.

The stock has been on a tear recently as Wall Street came to grips with the company's new strategy. Since the beginning of the year, shares are up 87 percent.

They rose 74 cents, or 3.1 percent, to $24.42 by midday Thursday.

The company wisely moved away from the declining market for its analog copy protection technology, which became outdated as people increasingly began buying digital TVs, said analyst Andy Hargreaves of Pacific Crest.

"They either had the option of bleeding it for cash before it died, or use the cash and invest in a business opportunity that had growth," said Hargreaves. "There's little doubt there's an opportunity to establish a better consumer experience in the guide world."

The company also announced Thursday it was launching a new guide that will allow access from TV sets to Internet services such as Slacker radio and YouTube videos. Rovi is also working with Blockbuster Inc. to provide on-demand videos.

The guide is to be embedded in some TVs starting next year, said Chief Executive Fred Amoroso.

As for "Rovi," the name connotes "motion, finding things, moving around," Amoroso said. "It's a verb. You can Google something. You can Rovi something."

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Ahead of Emmys, Netflix already winning online

add to favorites email to friend print save as pdf

Related Stories

DirecTV, Liberty Media detail spinoff plans

May 04, 2009

(AP) -- DirecTV Group Inc., the nation's largest satellite TV provider, said Monday it will be combined with the entertainment unit of Liberty Media Corp. and spun off into a separately traded company.

Recommended for you

Ahead of Emmys, Netflix already winning online

3 hours ago

Even if it doesn't take home any of the major trophies at Monday's Emmy Awards, Netflix will have already proven itself the top winner in one regard: Internet programming.

Oregon sues Oracle over failed health care website

14 hours ago

Oregon Attorney General Ellen Rosenblum says she's filed a lawsuit against Oracle Corp. and several of its executives over the technology company's role in the state's troubled health insurance exchange.

Google buys product design firm Gecko

14 hours ago

Google on Friday confirmed that it bought Gecko Design to bolster its lab devoted to technology-advancing projects such as self-driving cars and Internet-linked Glass eyewear.

Ticketfly buying WillCall for on-premise data

Aug 21, 2014

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

User comments : 0