Cable venture suspends first advertising product

Jun 19, 2009 By DEBORAH YAO , AP Business Writer

(AP) -- A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.

Canoe Ventures said Friday that it will discontinue plans for now to launch "community addressable messaging," which sends that vary by household depending on factors such as income and age.

The product has sparked . Privacy groups fear that these ads could lead to unwanted tracking of viewing habits and discrimination against poorer households.

Canoe says limitations of older cable systems and programmers' scheduling requirements proved problematic.

Confirming an earlier report by Multichannel News, Canoe says it still plans to introduce interactive ads later this year.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Facebook goes retro with 'Rooms' chat app

add to favorites email to friend print save as pdf

Related Stories

Congress to hold hearing on cable advertising

Apr 22, 2009

(AP) -- Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing ...

Congress concerned about privacy over cable TV ads (Update)

Apr 23, 2009

(AP) -- Congress put cable TV operators on notice that it will scrutinize their plans to roll out targeted advertising to viewers, questioning whether they will use set-top boxes sitting in millions of homes to monitor and ...

Cable's answer to online's ad success: targeting

Apr 07, 2009

(AP) -- You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your ...

NebuAd closing doors after Internet privacy woes

May 20, 2009

(AP) -- NebuAd Inc., a company that sought to target ads to consumers based on their online behavior, is going out of business after facing scrutiny over whether its technology infringed on the privacy of Internet surfers.

Recommended for you

Facebook goes retro with 'Rooms' chat app

12 hours ago

Facebook on Thursday released an application that lets people create virtual "rooms" to chat about whatever they wish using any name they would like.

Some online shoppers pay more than others, study shows

13 hours ago

Internet users regularly receive all kinds of personalized content, from Google search results to product recommendations on Amazon. This is thanks to the complex algorithms that produce results based on users' profiles and ...

Twitter looks to weave into more mobile apps

Oct 22, 2014

Twitter on Wednesday set out to weave itself into mobile applications with a free "Fabric" platform to help developers build better programs and make more money.

Google unveils app for managing Gmail inboxes

Oct 22, 2014

Google is introducing an application designed to make it easier for its Gmail users to find and manage important information that can often become buried in their inboxes.

User comments : 0