Bing luring Internet searchers: comScore

Jun 09, 2009
A Microsoft stand at a high-tech fair
Visitors check out offerings at the stand of software giant Microsoft at the world's biggest high-tech fair, the CeBIT in March 2009 in Hanover. Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Microsoft's share of search results pages in the United States rose two percent to 11.1 percent the week after being rolled out, according to comScore.

"It appears to be off to a good start," said comScore vice president Mike Hurt.

"The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users."

gave Bing a public debut on May 28 and said it would be deployed worldwide by June 1.

The US software colossus described Bing as a "Decision Engine" aimed at helping people make buying decisions, plan trips, research health matters or find local businesses.

Bing's launch came in the wake of Google and Yahoo! announcing refinements to their search services and the launch of a Alpha query engine that delivers answers instead of lists of websites.

replaces MSN Live , which has languished in a distant third place behind market-leading Google and second-place Yahoo!

(c) 2009 AFP

Explore further: WEF unveils 'crowdsourcing' push on how to run the Web

add to favorites email to friend print save as pdf

Related Stories

Google ups share of Web search

May 18, 2009

Google increased its share of the US online search market in April while Yahoo! and Microsoft both lost ground, according to figures released on Monday by tracking firm comScore.

Bing it on: Microsoft overhauls search, again

May 28, 2009

(AP) -- Microsoft Corp. is rolling out a redesigned search site in the coming days and hopes it will lure more Web surfers than the two most recent incarnations, Live Search and MSN Search.

Google leads in search, trails elsewhere

May 23, 2006

While recently released numbers show Google continuing to dominate the search-engine market, statistics from industry researchers Hitwise suggest other Google products and services have a way to go to catch ...

Recommended for you

WEF unveils 'crowdsourcing' push on how to run the Web

12 hours ago

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

User comments : 0