Power-sipping cell phone displays come closer

Jun 03, 2009 By PETER SVENSSON , AP Technology Writer

(AP) -- The first factory dedicated to making a new type of power-thrifty cell phone display has started operations, Qualcomm Inc. said this week.

Phones or other gadgets using the displays from the factory in Taiwan could be on the market before the end of the year, said Jim Cathey, Qualcomm's vice president of business development.

Qualcomm's "mirasol" displays are different from regular color LCDs because they don't shine with their own light. Instead, they reflect ambient light. Tiny mirrors move in the screens to manipulate light in much the same way that a peacock's plumage gets its scintillating hues.

The mirrors consume power only when they're moving, so mirasol screens can show a static image with very little battery drain. They share this ability with "" displays used in e-book reader devices like the Kindle from Amazon.com Inc. However, unlike displays, mirasol displays can quickly change from one image to the next and show video.

Small mirasol displays have already been used in a few Chinese and Korean phones, and in an MP3 player on the U.S. market. These were able to show two colors, but displays from the new factory will be in full color, Qualcomm said.

Their sizes can range up to 5 inches diagonally, and the prices should eventually be competitive with LCDs, Cathey said.

San Diego-based set up the factory in Taiwan with local partner Cheng Uei Precision Industry Co., also known as Foxlink. Previously, it has made smaller numbers of displays through a partnership with another Taiwanese firm, Prime View International.

On Monday, Prime View announced it would buy Massachusetts-based E Ink Corp., the maker of the Kindle's , for $215 million.

---

On the Net:

http://www.mirasoldisplays.com

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: AeroMobil 3.0 transforms from car to flying car

add to favorites email to friend print save as pdf

Related Stories

OLED Displays Feature New Colors

Jul 08, 2005

The Siemens Group company Osram Opto Semiconductors has unveiled new colors and display formats for the rapidly growing market for organic light-emitting diodes (OLEDs). OLED technology, which has only been ...

30-inch carbon nanotube based field emission display

May 12, 2004

Samsung demonstrated a working carbon nanotube display prototype in 1999, and has almost completed the development of a field emission display (FED) with a 30-inch diagonal screen, according to a Korea Times ...

World's First 10.1" Flexible Electronic Paper Display

Oct 21, 2005

LG.Philips LCD and E Ink have built a 10.1" flexible electronic paper display. Less than 300 microns thick, the paper-white display is as thin and flexible as construction paper. With a 10.1" diagonal, the prototype achieves ...

Sanyo Epson Develops High-Resolution LCDs

Oct 17, 2005

Sanyo Epson has announced the development of three new high-resolution LCDs featuring "Photo Fine Chromarich" technology that achieves more than 100% coverage of the NTSC color gamut. Mass production of the ...

Bridgestone Develops Electronic Paper Display

Jun 02, 2006

Bridgestone Corporation, the world's largest manufacturer of tires and other rubber products, has succeeded in the development of the "world's largest-class, thinnest and flexible color display" as reflective electronic ...

Recommended for you

AeroMobil 3.0 transforms from car to flying car

7 minutes ago

A flying car is revealed: AeroMobil 3.0 was introduced this week at the Pioneers Festival in Vienna. The current prototype AeroMobil 3.0 incorporates improvements and upgrades to the previous AeroMobil 2.5.

Future air passengers may get unique, windowless view

8 hours ago

A windowless airplane sounds like a claustrophobic nightmare. A windowless airplane with OLED displays, aura-enhanced with subtle cabin lighting from gently glowing walls could be quite something else. Using ...

HaptoMime offers mid-air interaction system (w/ Video)

Oct 29, 2014

HaptoMime gives the word "touchscreen" a new meaning—one that will need to be carefully reworded, as HaptoMime involves a screen that you cannot touch. All the same, it enables interaction with floating ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

barakn
1 / 5 (1) Jun 03, 2009
That's just fine until there's no ambient light. They'll still need lights and either some sort of light sensor or a button that turns on the light.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.