How to promote your cause on Twitter and Facebook (without being annoying)

Apr 02, 2009 By Bridget Carey

A reader recently posed this question: I'm training for the NYC Triathlon with a group that raises money for the Leukemia & Lymphoma Society. What is the etiquette on soliciting people through Twitter or even Facebook to get donations? Is there a way, without breaking any major etiquette rules or harassing people, to help with my fundraising?

We like that you're asking, because we often come across people who are shameless marketers/self-promoters.

On , we suggest using the Causes application, which allows fundraising for any registered 501c(3) nonprofits. Send out ONE initial invitation to your Facebook network. For the friends who accept, we wouldn't send more than one message a week; less is better. It's OK the day before the event though, to ramp it up.

On , we would send out occasional tweets, or posts, to followers about how your training is going. Every now and then, include a link back to a site where they can donate. How often should you send out messages? That's up to you, but don't drown people with donation guilt.

We would suggest spreading it out, a few times a week, at different times. Business hours have the highest traffic. Also, don't forget to send private direct messages to thank those who do donate.

But you can also reach out to new people. Use sites like search.twitter.com to find people near to you who might share an interest in your event. For example: search "marathon" and "Miami." Another site we use is twitter.grader.com/ .

If you want to go farther and promote an event, here's how we would do it: First, create a separate account apart from your personal account. That way, it's a clear line of communication between people who want to follow the event versus people who are following you.

By all means, you can and should cross-promote from your personal account about the event. But having one name that's strictly about your philanthropic efforts makes the branding crystal-clear.

After setting up the charity account, make several tweets about the event before you start marketing the account. Make sure its profile is filled out, including a logo.

Then you're ready to let your personal followers in on the other account. (This assumes you already have a personal account with a following. To grow our followers, we try to send out tweets that are funny, interesting, or otherwise add value. In short, good water-cooler conversation that's 140 characters or fewer.)

For inspiration, check out Twestival.com. Organizers say the event raised more than $250,000 last month to help provide clean water to developing countries_marketed globally via Twitter.

___

(c) 2009, The Miami Herald.
Visit The Miami Herald Web edition on the World Wide Web at www.herald.com/
Distributed by McClatchy-Tribune Information Services.

Explore further: Study shows role of media in sharing life events

add to favorites email to friend print save as pdf

Related Stories

Sports franchises have been quick to embrace Twitter

Mar 10, 2009

Sports fans are always looking for more news, insider information and opportunities for trash talking about their favorite teams. Those with accounts on social messaging system Twitter.com are getting that kind of satisfaction ...

Crystal Cathedral: OMG! Poser tweets as Schuller

Mar 26, 2009

(AP) -- Televangelist Robert H. Schuller has reached millions worldwide with his weekly "Hour of Power" TV broadcasts, but when it comes to the Internet, he had a high-tech headache: an online impostor.

Politicians using Twitter in growing numbers

Mar 05, 2009

John McCain took to the Senate floor Monday and talked about twittering. For the increasingly popular networking tool, it was either a moment that marked the technology's full-bore entry into the cultural mainstream -- or ...

Recommended for you

Study shows role of media in sharing life events

8 hours ago

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

UK: Former reporter sentenced for phone hacking

15 hours ago

(AP)—A former British tabloid reporter was given a 10-month suspended prison sentence Thursday for his role in the long-running phone hacking scandal that shook Rupert Murdoch's media empire.

Evaluating system security by analyzing spam volume

15 hours ago

The Center for Research on Electronic Commerce (CREC) at The University of Texas at Austin is working to protect consumer data by using a company's spam volume to evaluate its security vulnerability through the SpamRankings.net ...

Surveillance a part of everyday life

16 hours ago

Details of casual conversations and a comprehensive store of 'deleted' information were just some of what Victoria University of Wellington students found during a project to uncover what records companies ...

European Central Bank hit by data theft

17 hours ago

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Twitter admits to diversity problem in workforce

19 hours ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

User comments : 0