Kroger uses technology to stop flow of recalled items

Mar 11, 2009 By Barry Shlachter

Supermarkets across the country cleared the shelves of more than 2,600 items recalled after salmonella contamination was found in some products made by the Peanut Corp. of America.

But , the nation's second-largest , has gone a big step further than most - harnessing and databases of consumer shopping histories to keep from being sold or consumed.

As in past recalls, the first step was removing flagged items from shelves, leaving behind tags in both English and Spanish informing customers the products had been pulled because of the salmonella threat, said Rebecca King, a Kroger spokeswoman.

The chain then made sure that mis-shelved products picked up elsewhere in the store couldn't be scanned by cashiers or at self-checkout counters.

"At an Irving store, I witnessed a customer in line ahead of me trying to buy protein bars," King said. "But the screen said: 'Item under recall. Do not sell.'"

Then someone in Kroger's consumer-safety department came up with the idea of using the chain's technology in two more ways: Shoppers holding the Kroger Plus card who had previously purchased any of the recalled items would receive a personalized message on their cash register receipt tape telling them to dispose of those products. The warning is repeated on their next visit.

The customer also receives an interactive voice response call from an automatic dialing system, informing them to dispose of items they purchased because of the salmonella list, King said.

To get a refund, customers can take the recalled product back to the store with no receipt necessary. If the item was thrown out, a receipt is required, she said.

___

(c) 2009, Fort Worth Star-Telegram.
Visit the Star-Telegram on the World Wide Web at www.star-telegram.com
Distributed by McClatchy-Tribune Information Services.

Explore further: BMW to reveal driverless innovations that allow for 360- degree collision avoidance and valet parking

add to favorites email to friend print save as pdf

Related Stories

AT&T to put 8,000 natural-gas vehicles on road

Mar 11, 2009

(AP) -- AT&T Inc. said Wednesday it will spend up to $350 million over five years to buy more than 8,000 Ford Motor Co. vans and trucks, then convert them to run on compressed natural gas.

Space Station video now live on Internet -- mostly

Mar 11, 2009

(AP) -- NASA has started beaming live video from just outside the International Space Station, but there's a catch: The online feeds are available only when the station's crew is asleep or off duty.

US struggles to pinpoint cyber attacks: Top official

Mar 10, 2009

The United States often cannot quickly or reliably trace a cyber attack back to its source, even as rival nations and extremists may be looking to wage virtual war, a top official warned Tuesday.

Recommended for you

Cheaper, more powerful VR system for engineers

Dec 17, 2014

It's like a scene from a gamer's wildest dreams: 12 high-definition, 55-inch 3D televisions all connected to a computer capable of supporting high-end, graphics-intensive gaming.

Nokia HERE prepares maps for autonomous cars

Dec 17, 2014

Autonomous cars will need a new kind of map, a crucial element that until now has been given a back seat to the more popularly discussed issues of sensors and legal questions. Senior Writer Greg Miller in ...

Dutch launch 'intelligent bicycle' that warns of danger

Dec 15, 2014

The Netherlands on Monday launched its first-ever "intelligent bicycle", fitted with an array of electronic devices to help bring down the high accident rate among elderly cyclists in the bicycle-mad country.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.