Google to target ads based on Web surfing habits

Mar 11, 2009
Google logo A

(AP) -- Google will use the information it collects on people's Web surfing habits to show more ads tailored to their individual interests.

Under the program announced Wednesday, someone who frequents sites about dogs might see more for flea treatment products.

The program expands upon the Internet search leader's efforts to figure out which marketing messages are most likely to appeal to different people at different times.

already makes billions of dollars showing ads tied to search requests and other content on a page. Now, it will analyze people's favorite Web sites to divine individual tastes and package ads falling under the same areas of interest.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Clinton email policy violated Obama administration guidance

add to favorites email to friend print save as pdf

Related Stories

AT&T to put 8,000 natural-gas vehicles on road

Mar 11, 2009

(AP) -- AT&T Inc. said Wednesday it will spend up to $350 million over five years to buy more than 8,000 Ford Motor Co. vans and trucks, then convert them to run on compressed natural gas.

Review: Bookmark for public radio saves your place

Mar 11, 2009

(AP) -- I'm sort of a public radio junkie, so if I'm in my car and the kids haven't usurped the radio dial, I'm likely tuned to "Morning Edition," "Marketplace" or "Fresh Air." Unfortunately, my short daily ...

EBay's PayPal envisions doubling in size by 2011

Mar 11, 2009

(AP) -- EBay Inc.'s name may conjure images of online auctions, but the company is hoping to turn attention to its second-largest business - PayPal - which it expects to blossom significantly in the next few years.

Recommended for you

Facebook help a matter of timing

23 hours ago

Getting a response to a request for assistance on social media may have more to do with your request's timing than how many followers you have, research suggests.

Supreme Court allows challenge to Colorado Internet tax law

Mar 03, 2015

A unanimous Supreme Court ruled Tuesday that federal courts can hear a dispute over Colorado's Internet tax law. One justice suggested it was time to reconsider the ban on state collection of sales taxes from companies outside ...

Clinton ran own computer system for her official emails

Mar 03, 2015

The computer server that transmitted and received Hillary Rodham Clinton's emails—on a private account she used exclusively for official business when she was secretary of state—traced back to an Internet ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.